Rfto 16-336 amrg funding - odes (FY16)
Ended Awarded Last action
- Contract number
- 0443
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $217,783
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $217,783.45 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$10,382 | |
| Supplemental Agreement for work within scope | -$4,276 | |
| Supplemental Agreement for work within scope | $154 | |
| Original award | $232,287 |
About this award
This is a delivery order issued under the RFTO 16-336 AMRG FUNDING - ODES (FY16) contract, awarded to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising firm. The contract, with a ceiling value of $217,783.45, is for firm fixed price services to support Army recruiting and outreach efforts, including creative development, media planning/buying, market research, event management, and digital marketing. The contract was awarded by the Office of the Secretary of the Army, a Defense agency, and has a period of performance ending on December 15, 2016. No set-aside designation was used. Based on the awardee's past work, these services likely included paid media campaigns, talent booking, social media management, and other digital engagement platforms to reach potential Army recruits.
Quick answers
Who was awarded contract 0443?
0443 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on January 12, 2016.
How much is contract 0443 worth?
The government has obligated $217,783 on 0443.
Which agency awarded contract 0443?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0443, with funding from Office of the Secretary (Headquarters).
Is contract 0443 an order under another contract?
Yes. 0443 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0443 competed?
The extent of competition for 0443 was full and open competition.
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