Rfto 16-041 amrg funding - labor (FY16)
Ended Awarded Last action
- Contract number
- 0436
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $416,081
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $416,081.27 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$93 | |
| Supplemental Agreement for work within scope | -$58,165 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $47,697 | |
| Supplemental Agreement for work within scope | $406,797 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $19,845 |
About this award
This is a firm fixed-price delivery order awarded by the Office of the Secretary of the Army to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising services provider. The $416,081.27 contract is for labor to support Army Recruiting Group (AMRG) funding in fiscal year 2016, with a period of performance through November 2016. The order is not designated as a set-aside contract. Based on the vendor's history, the contract likely involves services such as creative development, media planning, market research, event management, and digital marketing to support Army recruiting and outreach initiatives. Mccann-Erickson Usa, Inc. has received multiple prime contracts from the Army Headquarters Office of the Secretary in the 2018-2019 period, with a total potential value exceeding $24 million for similar recruiting and advertising support.
Quick answers
Who was awarded contract 0436?
0436 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on January 6, 2016.
How much is contract 0436 worth?
The government has obligated $416,081 on 0436.
Which agency awarded contract 0436?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0436, with funding from Office of the Secretary (Headquarters).
Is contract 0436 an order under another contract?
Yes. 0436 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0436 competed?
The extent of competition for 0436 was full and open competition.
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