Rfto 15-402 U.S. Army cosumer moments of truth amrg funding - odes (FY16)
Ended Awarded Last action
- Contract number
- 0410
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $303,195
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $303,194.70 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$11,573 | |
| Original award | $314,767 |
About this award
This is a firm fixed-price delivery order awarded by the Office of the Secretary of the Army to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising services provider. The $303,194.70 order is for services related to the U.S. Army's COSUMER MOMENTS OF TRUTH AMRG FUNDING - ODES (FY16) program, which focuses on Army recruiting and outreach efforts. The services to be provided may include creative development, media planning/buying, market research, event management, and digital marketing. This award is not associated with a larger contract vehicle and does not have a set-aside designation. Based on information about Mccann-Erickson Usa, Inc.'s past prime federal contract awards from the Department of the Army, the company has experience supporting Army recruiting and outreach initiatives through services such as paid media campaigns, talent booking, social media management, and polling.
Quick answers
Who was awarded contract 0410?
0410 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on September 11, 2015.
How much is contract 0410 worth?
The government has obligated $303,195 on 0410.
Which agency awarded contract 0410?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0410, with funding from Office of the Secretary (Headquarters).
Is contract 0410 an order under another contract?
Yes. 0410 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0410 competed?
The extent of competition for 0410 was full and open competition.
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