Rfto 15-052 EAB bridge TV and creative development and production: amrg funding - odes (FY15)
Ended Awarded Last action
- Contract number
- 0396
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $4,745,911
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $4,745,910.75 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | $4,370 | |
| Supplemental Agreement for work within scope | -$4,370 | |
| Supplemental Agreement for work within scope | -$5,460 | |
| Close Out | -$229,919 | |
| Supplemental Agreement for work within scope | -$230,023 | |
| Supplemental Agreement for work within scope | -$4,517 | |
| Supplemental Agreement for work within scope | $2,767,592 | |
| Supplemental Agreement for work within scope | $580,693 | |
| Original award | $1,867,544 |
About this award
This is a firm fixed-price delivery order contract awarded by the Office of the Secretary of the U.S. Army to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising services provider. The contract, valued at $4,745,910.75, is for TV and creative development and production services in support of Army Recruiting and Marketing (AMRG) funding for the Office of the Deputy Chief of Staff (ODES) for Fiscal Year 2015. The contract has a period of performance through February 28, 2016 and does not have a set-aside designation. Based on the vendor's past performance, the services provided under this contract likely include market research, paid media campaigns, event management, and digital engagement to support Army recruiting and outreach efforts.
Quick answers
Who was awarded contract 0396?
0396 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on May 15, 2015.
How much is contract 0396 worth?
The government has obligated $4,745,911 on 0396.
Which agency awarded contract 0396?
MICC Fort Knox (Mission and Installation Contracting Command) awarded 0396, with funding from Office of the Secretary (Headquarters).
Is contract 0396 an order under another contract?
Yes. 0396 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract 0396 competed?
The extent of competition for 0396 was full and open competition.
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