Additional advertising services & other direct expenses (odes)
Ended Awarded Last action
- Contract number
- VJ02
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $291,755
Award facts
- Contract value 100% obligated
- $291,755.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 2 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Original award | $291,755 |
About this award
This is a Firm Fixed Price delivery order contract awarded by the Navy Recruiting Command (a defense agency) to Young & Rubicam LLC, operating through its VMLY&R division, for $291,755.00. The contract is for additional advertising services and other direct expenses to support the Navy's recruitment efforts.
VMLY&R, a global marketing and advertising agency, has extensive experience providing integrated marketing, advertising, and communications services to federal government customers, particularly the U.S. Department of the Navy. The contract does not have a set-aside designation, indicating VMLY&R competed for it on an open, competitive basis.
In addition to this delivery order, VMLY&R holds two significant federal contract vehicles: a $3 million Federal Supply Schedule contract with the General Services Administration and a $550 million single-award Indefinite Delivery Indefinite Quantity contract with the Navy Recruiting Command. These vehicles allow federal agencies to acquire a wide range of marketing, advertising, and communications services from VMLY&R, primarily focused on supporting military recruitment and outreach efforts.
Quick answers
Who was awarded contract VJ02?
VJ02 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on January 21, 2017.
How much is contract VJ02 worth?
The government has obligated $291,755 on VJ02.
Is contract VJ02 an order under another contract?
Yes. VJ02 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract VJ02 competed?
The extent of competition for VJ02 was full and open competition. The government received 2 offers.
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