Space charges, media placement
Ended Awarded Last action
- Contract number
- N6671518F0002
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $2,869,297
Award facts
- Contract value 100% obligated
- $2,869,296.78 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | -$10,703 | |
| Change Order | $0 | |
| Original award | $2,880,000 |
About this award
This is a firm fixed price delivery order contract awarded by the Department of the Navy Recruiting Command to Young & Rubicam LLC, through its VMLY&R division, for $2,869,296.78 in media placement and other marketing services. The contract has a period of performance through May 30, 2018. VMLY&R is a major global marketing and advertising agency that has provided a range of services to the Navy and other federal agencies, including media planning/buying, digital support, event marketing, and advertising. This order is likely part of a larger indefinite delivery/indefinite quantity contract vehicle the company holds with the Navy Recruiting Command, valued at up to $550 million over 5 years, to support Navy recruiting efforts through integrated marketing. VMLY&R also holds a General Services Administration Federal Supply Schedule contract for marketing services. This contract was not set aside for any socioeconomic category.
Quick answers
Who was awarded contract N6671518F0002?
N6671518F0002 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on October 27, 2017.
How much is contract N6671518F0002 worth?
The government has obligated $2,869,297 on N6671518F0002.
Is contract N6671518F0002 an order under another contract?
Yes. N6671518F0002 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract N6671518F0002 competed?
The extent of competition for N6671518F0002 was full and open competition.
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