Additional advertising services
Ended Awarded Last action
- Contract number
- N6671517F0016
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $1,284,975
Award facts
- Contract value 100% obligated
- $1,284,975.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 2 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $802,350 | |
| Original award | $482,625 |
About this award
This is a delivery order awarded by the Department of the Navy Recruiting Command to Young & Rubicam LLC, through its VMLY&R division, for additional advertising services. The potential value of the contract is $1,284,975.00. The contract is a firm fixed price, delivery order, and was not set aside for any particular business type.
Young & Rubicam LLC, through VMLY&R, provides a range of marketing, advertising, and communications services to the Department of the Navy Recruiting Command, as the Navy's primary marketing and advertising contractor. This includes media planning and buying, web and IT support, direct mail, event marketing, and other advertising and public relations services. The company also holds a larger, 5-year, $550 million indefinite delivery, indefinite quantity (IDIQ) contract with the Navy Recruiting Command for integrated advertising and marketing support, as well as a GSA Federal Supply Schedule contract for marketing and creative services.
Quick answers
Who was awarded contract N6671517F0016?
N6671517F0016 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on September 15, 2017.
How much is contract N6671517F0016 worth?
The government has obligated $1,284,975 on N6671517F0016.
Is contract N6671517F0016 an order under another contract?
Yes. N6671517F0016 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract N6671517F0016 competed?
The extent of competition for N6671517F0016 was full and open competition. The government received 2 offers.
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