Space charges, media placement
Ended Awarded Last action
- Contract number
- N6671517F0002
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $2,632,490
Award facts
- Contract value 100% obligated
- $2,632,490.29 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | -$17,510 | |
| Original award | $2,650,000 |
About this award
This is a federal delivery order contract awarded by the U.S. Navy Recruiting Command to Young & Rubicam LLC, operating through its VMLY&R division, for "SPACE CHARGES, MEDIA PLACEMENT" services. The contract has a ceiling value of $2,632,490.29 and does not have a set-aside designation, indicating it was competitively awarded.
VMLY&R, a global marketing and advertising agency, has extensive experience providing integrated marketing, advertising, and communications services to federal government customers, particularly supporting the Navy's recruitment efforts. The company holds two significant federal contract vehicles: a $3 million Federal Supply Schedule contract with the General Services Administration and a $550 million single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command. Under these contracts, VMLY&R provides a wide range of marketing services, including brand strategy, media planning, digital marketing, web development, and event marketing, focused on supporting military recruitment and outreach.
Quick answers
Who was awarded contract N6671517F0002?
N6671517F0002 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on February 24, 2017.
How much is contract N6671517F0002 worth?
The government has obligated $2,632,490 on N6671517F0002.
Is contract N6671517F0002 an order under another contract?
Yes. N6671517F0002 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract N6671517F0002 competed?
The extent of competition for N6671517F0002 was full and open competition.
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