Space charges, media placement
Ended Awarded Last action
- Contract number
- N6671517F0001
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $1,691,000
Award facts
- Contract value 100% obligated
- $1,691,000.27 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | -$9,000 | |
| Change Order | -$1,100,000 | |
| Original award | $2,800,000 |
About this award
This is a Firm Fixed Price delivery order contract awarded by the U.S. Navy Recruiting Command to Young & Rubicam LLC, operating through its VMLY&R division, for $1,691,000.27. The contract is for "SPACE CHARGES, MEDIA PLACEMENT" services to support the Navy's recruitment efforts. VMLY&R, a global marketing and advertising agency, has extensive experience providing integrated marketing, advertising, and communications services to federal government customers, including the Navy Recruiting Command.
The contract is not set-aside and was competed on an open basis. VMLY&R holds two significant federal contract vehicles: a $3 million General Services Administration Federal Supply Schedule contract and a $550 million single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command. Under these contracts, VMLY&R provides a full spectrum of marketing services such as brand strategy, media planning, digital marketing, web development, and event marketing, primarily focused on supporting military recruitment and outreach efforts.
Quick answers
Who was awarded contract N6671517F0001?
N6671517F0001 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on February 22, 2017.
How much is contract N6671517F0001 worth?
The government has obligated $1,691,000 on N6671517F0001.
Is contract N6671517F0001 an order under another contract?
Yes. N6671517F0001 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract N6671517F0001 competed?
The extent of competition for N6671517F0001 was full and open competition.
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