Basic advertising services
Ended Awarded Last action
- Contract number
- N0018919FZ461
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $5,822,071
Award facts
- Opportunity
-
- N0018914RZ004 Solicitation number
- Navy Advertising and Marketing Services Award Notice · Posted Jun 4, 2015
- Navy Advertising and Marketing Services Award Notice · Posted May 13, 2014
- Contract value 100% obligated
- $5,822,071.25 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
- Employment Eligibility Verification (E-Verify) FAR subpart 22.18
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
About this award
This federal contract award to Young & Rubicam LLC, doing business as VMLY&R, is for basic advertising services in support of the Department of the Navy Recruiting Command. The contract has a potential value of $5,822,071.25 and is structured as a delivery order with a firm fixed price pricing type. The contract does not have a set-aside designation.
VMLY&R, a global marketing and communications agency, will provide a range of services to the Navy Recruiting Command, including media planning and buying, web and IT support, direct mail, and event marketing. This contract appears to be part of a larger $550 million indefinite delivery indefinite quantity contract vehicle that VMLY&R holds with the Navy Recruiting Command for integrated advertising and marketing support. The company also holds a General Services Administration Federal Supply Schedule contract for marketing and creative services to federal agencies.
Quick answers
Who was awarded contract N0018919FZ461?
N0018919FZ461 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on May 20, 2019.
How much is contract N0018919FZ461 worth?
The government has obligated $5,822,071 on N0018919FZ461.
Which agency awarded contract N0018919FZ461?
Naval Supply Systems Command (Department of the Navy) awarded N0018919FZ461, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N0018919FZ461 an order under another contract?
Yes. N0018919FZ461 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract N0018919FZ461 competed?
The extent of competition for N0018919FZ461 was full and open competition.
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