Space charges, media placement
Ended Awarded Last action
- Contract number
- N0018918FZ302
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Defense Contract Management Agency
Department of Defense
- Obligated
- $6,143,254
Award facts
- Opportunity
-
- N0018914RZ004 Solicitation number
- Navy Advertising and Marketing Services Award Notice · Posted Jun 4, 2015
- Navy Advertising and Marketing Services Award Notice · Posted May 13, 2014
- Contract value 100% obligated
- $6,143,253.61 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Naval Supply Systems Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Lake Ronkonkoma, NY 11779, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | -$123,746 | |
| Original award | $6,267,000 |
About this award
This is a firm fixed-price delivery order awarded by the Department of the Navy Naval Supply Systems Command to Young & Rubicam LLC, through its VMLY&R division, for $6,143,253.61. The contract is for media placement, advertising, and marketing services to support the Navy's recruiting efforts. This is not a set-aside contract.
Young & Rubicam LLC is a leading global marketing and advertising agency that has held numerous prime contracts with the Department of the Navy Recruiting Command, including a $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract awarded in 2021. Through this IDIQ, VMLY&R provides the Navy with integrated advertising, marketing, and recruitment support services spanning brand strategy, media execution, web development, event planning, and program evaluation. VMLY&R also holds a $3 million Federal Supply Schedule contract with the General Services Administration for flexible media planning, digital services, public relations, and other creative offerings to federal agencies.
Quick answers
Who was awarded contract N0018918FZ302?
N0018918FZ302 was awarded to Young & Rubicam LLC by Defense Contract Management Agency (Department of Defense) on September 25, 2018.
How much is contract N0018918FZ302 worth?
The government has obligated $6,143,254 on N0018918FZ302.
Which agency awarded contract N0018918FZ302?
Defense Contract Management Agency (Department of Defense) awarded N0018918FZ302, with funding from Naval Supply Systems Command (Department of the Navy).
Is contract N0018918FZ302 an order under another contract?
Yes. N0018918FZ302 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract N0018918FZ302 competed?
The extent of competition for N0018918FZ302 was full and open competition.
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