Basic advertising services
Ended Awarded Last action
- Contract number
- N0018918FZ131
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $13,766,474
Award facts
- Opportunity
-
- N0018914RZ004 Solicitation number
- Navy Advertising and Marketing Services Award Notice · Posted Jun 4, 2015
- Navy Advertising and Marketing Services Award Notice · Posted May 13, 2014
- Contract value 100% obligated
- $13,766,474.04 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | $4,588,825 | |
| Funding Only Action | $3,441,619 | |
| Original award | $5,736,031 |
About this award
The Department of the Navy Recruiting Command awarded a firm-fixed-price delivery order contract valued at $13,766,474.04 to Young & Rubicam LLC, through its VMLY&R division, for basic advertising services. The contract, which does not have a set-aside designation, provides a range of marketing and communications services to support Navy recruiting efforts, including media planning and buying, web and IT support, direct mail, and event marketing. Young & Rubicam LLC holds a larger indefinite delivery, indefinite quantity (IDIQ) contract vehicle worth up to $550 million with the Navy Recruiting Command for integrated advertising and marketing support, as well as a Federal Supply Schedule contract with the General Services Administration for marketing and creative services to federal agencies.
Quick answers
Who was awarded contract N0018918FZ131?
N0018918FZ131 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on May 20, 2018.
How much is contract N0018918FZ131 worth?
The government has obligated $13,766,474 on N0018918FZ131.
Which agency awarded contract N0018918FZ131?
Naval Supply Systems Command (Department of the Navy) awarded N0018918FZ131, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N0018918FZ131 an order under another contract?
Yes. N0018918FZ131 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract N0018918FZ131 competed?
The extent of competition for N0018918FZ131 was full and open competition.
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