Space charges, media placement

Ended Awarded Last action

Contract number
N0018918FZ128
Awardee
Awarding agency
Obligated
$6,397,552

Award facts

Opportunity
Contract value 100% obligated
$6,397,551.60 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Funding agency
Naval Supply Systems Command Department of the Navy, Department of Defense
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
Lake Ronkonkoma, NY 11779, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Supplemental Agreement for work within scope ARZ999 · Service contracts $0
Supplemental Agreement for work within scope P00002 · Marketing and adverting for space charges, media placement in support of navy recruiting command - modification DE-obligate excess funds. -$3,248
Other Administrative Action P00001 $0
Original award $6,400,800

About this award

The Department of the Navy Naval Supply Systems Command has awarded a delivery order contract to Young & Rubicam LLC, through its VMLY&R division, for "SPACE CHARGES, MEDIA PLACEMENT" services. This $6,397,551.60 firm fixed-price contract has a completion date of February 22, 2024. The contract is not set aside for any specific business type.

Young & Rubicam LLC, a global marketing and advertising agency, has held multiple prime contracts with the Department of the Navy Recruiting Command to provide integrated advertising and marketing support for the Navy's recruiting efforts. This includes media planning and buying, website development, direct mail, and event marketing services. The company currently holds a $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command, as well as a $3 million Federal Supply Schedule contract with the General Services Administration, enabling it to deliver a range of marketing and communications services to federal agencies.

Quick answers

Who was awarded contract N0018918FZ128?

N0018918FZ128 was awarded to Young & Rubicam LLC by Defense Contract Management Agency (Department of Defense) on May 14, 2018.

How much is contract N0018918FZ128 worth?

The government has obligated $6,397,552 on N0018918FZ128.

Which agency awarded contract N0018918FZ128?

Defense Contract Management Agency (Department of Defense) awarded N0018918FZ128, with funding from Naval Supply Systems Command (Department of the Navy).

Is contract N0018918FZ128 an order under another contract?

Yes. N0018918FZ128 is a delivery order under N0018915DZ024, an indefinite delivery contract.

Was contract N0018918FZ128 competed?

The extent of competition for N0018918FZ128 was full and open competition.

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