Basic advertising services
Ended Awarded Last action
- Contract number
- N0018917FZ278
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $13,563,029
Award facts
- Opportunity
-
- N0018914RZ004 Solicitation number
- Navy Advertising and Marketing Services Award Notice · Posted Jun 4, 2015
- Navy Advertising and Marketing Services Award Notice · Posted May 13, 2014
- Contract value 100% obligated
- $13,563,028.68 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 2 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
About this award
The Department of the Navy Recruiting Command awarded a firm-fixed-price delivery order for $13,563,028.68 in basic advertising services to Young & Rubicam LLC, through its VMLY&R division. This contract has no set-aside designation and was completed on May 19, 2018. As the Navy's primary marketing and advertising contractor, VMLY&R provides a range of services to promote awareness and interest in naval careers, including media planning and buying, web and IT support, direct mail, and event marketing. Young & Rubicam LLC also holds a five-year, $550 million indefinite delivery, indefinite quantity contract vehicle with the Navy Recruiting Command for integrated advertising and marketing support, as well as a Federal Supply Schedule contract with the General Services Administration for marketing and creative services.
Quick answers
Who was awarded contract N0018917FZ278?
N0018917FZ278 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on May 20, 2017.
How much is contract N0018917FZ278 worth?
The government has obligated $13,563,029 on N0018917FZ278.
Which agency awarded contract N0018917FZ278?
Naval Supply Systems Command (Department of the Navy) awarded N0018917FZ278, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N0018917FZ278 an order under another contract?
Yes. N0018917FZ278 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract N0018917FZ278 competed?
The extent of competition for N0018917FZ278 was full and open competition. The government received 2 offers.
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