Additional advertising services
Ended Awarded Last action
- Contract number
- 0029
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $580,194
Award facts
- Opportunity
-
- N0018914RZ004 Solicitation number
- Navy Advertising and Marketing Services Award Notice · Posted Jun 4, 2015
- Navy Advertising and Marketing Services Award Notice · Posted May 13, 2014
- Contract value 100% obligated
- $580,194.17 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$21,569 | |
| Supplemental Agreement for work within scope | -$31,125 | |
| Original award | $632,888 |
About this award
This is a firm fixed-price delivery order contract awarded by the U.S. Navy Recruiting Command to Young & Rubicam LLC (operating through its VMLY&R division) for additional advertising services. The $580,194.17 contract has a completion date of May 19, 2017 and does not have a set-aside designation, indicating it was competitively awarded.
VMLY&R is a global marketing and advertising agency with significant experience providing integrated marketing, advertising, and communications services to federal government customers, particularly the U.S. Navy. This delivery order contract is likely part of VMLY&R's broader support for the Navy's recruitment efforts, which has included developing national outreach campaigns, creating digital and traditional media advertisements, organizing recruitment events, and providing technological support for recruitment marketing platforms.
In addition to this delivery order, VMLY&R holds two major federal contract vehicles: a $3 million Federal Supply Schedule contract with the General Services Administration and a $550 million single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command. These contracts allow VMLY&R to provide a full spectrum of marketing services to support military recruitment and outreach efforts across the federal government.
Quick answers
Who was awarded contract 0029?
0029 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on January 24, 2017.
How much is contract 0029 worth?
The government has obligated $580,194 on 0029.
Which agency awarded contract 0029?
Naval Supply Systems Command (Department of the Navy) awarded 0029, with funding from Navy Recruiting Command (Department of the Navy).
Is contract 0029 an order under another contract?
Yes. 0029 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract 0029 competed?
The extent of competition for 0029 was full and open competition.
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