Field events marketing services
Ended Awarded Last action
- Contract number
- 0020
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $2,936,129
Award facts
- Opportunity
-
- N0018914RZ004 Solicitation number
- Navy Advertising and Marketing Services Award Notice · Posted Jun 4, 2015
- Navy Advertising and Marketing Services Award Notice · Posted May 13, 2014
- Contract value 100% obligated
- $2,936,129.30 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 2 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $159,500 | |
| Original award | $2,776,629 |
About this award
This federal contract award, with an ID of N0018915DZ024|0020, is for field events marketing services provided to the U.S. Navy Recruiting Command. The prime contractor is Young & Rubicam LLC, operating through its VMLY&R division, a global marketing and advertising agency with extensive experience supporting federal government customers.
The contract, which has a ceiling value of $2,936,129.30, is a delivery order contract with a firm fixed price pricing type. It was awarded on September 12, 2016, with a final completion date of May 19, 2017. The contract did not have a set-aside designation, indicating it was awarded on an open, competitive basis.
VMLY&R holds two significant federal contract vehicles with the government - a $3 million General Services Administration Federal Supply Schedule contract and a $550 million single-award Indefinite Delivery Indefinite Quantity contract with the Navy Recruiting Command. These contracts allow VMLY&R to provide a full spectrum of marketing services, including brand strategy, media planning, digital marketing, web development, and event marketing, to support military recruitment and outreach efforts.
Quick answers
Who was awarded contract 0020?
0020 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on September 12, 2016.
How much is contract 0020 worth?
The government has obligated $2,936,129 on 0020.
Which agency awarded contract 0020?
Naval Supply Systems Command (Department of the Navy) awarded 0020, with funding from Navy Recruiting Command (Department of the Navy).
Is contract 0020 an order under another contract?
Yes. 0020 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract 0020 competed?
The extent of competition for 0020 was full and open competition. The government received 2 offers.
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