Space charges, media placement
Ended Awarded Last action
- Contract number
- 0015
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $7,116,939
Award facts
- Opportunity
-
- N0018914RZ004 Solicitation number
- Navy Advertising and Marketing Services Award Notice · Posted Jun 4, 2015
- Navy Advertising and Marketing Services Award Notice · Posted May 13, 2014
- Contract value 100% obligated
- $7,116,938.92 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$62,061 | |
| Additional Work (new agreement, FAR part 6 applies) | $2,850,000 | |
| Original award | $4,329,000 |
About this award
This federal contract award was issued by the U.S. Navy Recruiting Command to the prime contractor Young & Rubicam LLC, operating through its VMLY&R division. The $7,116,938.92 firm fixed-price delivery order contract provides space charges, media placement, and other advertising and marketing services to support the Navy's recruitment efforts. The contract does not have a set-aside designation, indicating it was competed on an open, unrestricted basis.
VMLY&R, a global marketing and advertising agency, has extensive experience providing integrated marketing, advertising, and communications services to federal government customers, including the U.S. Department of the Navy. The company holds two significant federal contract vehicles - a $3 million General Services Administration Federal Supply Schedule contract and a $550 million single-award Indefinite Delivery Indefinite Quantity contract with the Navy Recruiting Command. Under these contracts, VMLY&R provides a full spectrum of marketing services, such as brand strategy development, media planning and execution, digital marketing, web development, event marketing, and program evaluation, primarily focused on supporting military recruitment and outreach efforts.
Quick answers
Who was awarded contract 0015?
0015 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on July 29, 2016.
How much is contract 0015 worth?
The government has obligated $7,116,939 on 0015.
Which agency awarded contract 0015?
Naval Supply Systems Command (Department of the Navy) awarded 0015, with funding from Navy Recruiting Command (Department of the Navy).
Is contract 0015 an order under another contract?
Yes. 0015 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract 0015 competed?
The extent of competition for 0015 was full and open competition.
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