Basic advertising services
Ended Awarded Last action
- Contract number
- 0001
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $13,362,590
Award facts
- Opportunity
-
- N0018914RZ004 Solicitation number
- Navy Advertising and Marketing Services Award Notice · Posted Jun 4, 2015
- Navy Advertising and Marketing Services Award Notice · Posted May 13, 2014
- Contract value 100% obligated
- $13,362,589.92 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 2 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Other Administrative Action | $0 | |
| Original award | $13,362,590 |
About this award
This is a firm fixed-price delivery order contract awarded by the U.S. Navy Recruiting Command to Young & Rubicam LLC, operating through its VMLY&R division, for $13,362,589.92 to provide basic advertising services. The contract covers a range of marketing and recruitment support services, including media placement, field events, web and system support, digital media, and creative advertising development. VMLY&R has extensive experience supporting the Navy's recruitment efforts through prior contract awards. This contract is not set aside for any specific business category. VMLY&R holds two significant federal contract vehicles: a $3 million General Services Administration Federal Supply Schedule contract and a $550 million single-award Indefinite Delivery Indefinite Quantity contract with the Navy Recruiting Command, both of which allow the company to provide a full spectrum of marketing services to the government.
Quick answers
Who was awarded contract 0001?
0001 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on June 1, 2015.
How much is contract 0001 worth?
The government has obligated $13,362,590 on 0001.
Which agency awarded contract 0001?
Naval Supply Systems Command (Department of the Navy) awarded 0001, with funding from Navy Recruiting Command (Department of the Navy).
Is contract 0001 an order under another contract?
Yes. 0001 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract 0001 competed?
The extent of competition for 0001 was full and open competition. The government received 2 offers.
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