FY18 direct marketing
Ended Awarded Last action
- Contract number
- FA300218F0075
- Awardee
-
Gsd&M LLC UEI XYJXY3CL7K87
- Awarding agency
-
Air Education and Training Command
Air Force, Department of Defense
- Obligated
- $2,016,394
Award facts
- Opportunity
-
- FA300206R0025 Solicitation number
- Contract value 97% obligated
- $2,086,859.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Austin, TX 78703, USA
- Legislative mandates
-
- Walsh-Healey Public Contracts Act FAR subpart 22.6
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | -$70,465 | |
| Original award | $2,086,859 |
About this award
This is a federal contract awarded by the Air Education and Training Command (AETC), a component of the U.S. Department of Defense, to Gsd&M LLC, a for-profit limited liability company based in Austin, Texas. The contract, valued at $2,086,859.00, is for FY18 direct marketing services and has a delivery order contract type with a cost-plus-fixed-fee pricing structure. The contract has an ultimate completion date of January 31, 2019 and was awarded on March 29, 2018. The contract does not have a small business set-aside designation, indicating Gsd&M's capacity to compete as a prime contractor on significant federal marketing and recruitment support projects primarily within the defense sector. The scope of the contract encompasses a range of marketing and advertising services, including national advertising campaigns, digital and social media engagement, mobile tour operations, website development and maintenance, creative content production, leads management, strategic planning, and public engagement initiatives to support the Air Force's recruiting and marketing efforts.
Quick answers
Who was awarded contract FA300218F0075?
FA300218F0075 was awarded to Gsd&M LLC by Air Education and Training Command (Air Force) on March 29, 2018.
How much is contract FA300218F0075 worth?
The government has obligated $2,016,394 on FA300218F0075. Its current value, with exercised options, is $2,086,859.
Is contract FA300218F0075 an order under another contract?
Yes. FA300218F0075 is a delivery order under FA300208D0019, an indefinite delivery contract.
Was contract FA300218F0075 competed?
The extent of competition for FA300218F0075 was full and open competition.
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