FY16 direct marketing
Ended Awarded
- Contract number
- FA300217F0007
- Awardee
-
Gsd&M LLC UEI XYJXY3CL7K87
- Awarding agency
-
Air Education and Training Command
Air Force, Department of Defense
- Obligated
- $1,115,734
Award facts
- Opportunity
-
- FA300206R0025 Solicitation number
- Contract value 82% obligated
-
- $1,115,734.00 Current, with exercised options
- $1,358,979.00 Potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 2 offers Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Austin, TX 78703, USA
- Legislative mandates
-
- Walsh-Healey Public Contracts Act FAR subpart 22.6
Award details come from SAM.gov/FPDS.
About this award
This is a delivery order contract awarded by the Department of the Air Force Air Education and Training Command to Gsd&M LLC, an advertising and marketing agency based in Austin, Texas. The contract, with a potential value of $1,358,979.00, is for direct marketing services to support recruiting efforts across the Air Force, including the Air National Guard, Air Education and Training Command, Air Force Reserve Command, and Air Force Academy. The contract scope includes national marketing, advertising, public engagement, digital engagement, website development and maintenance, video production, mobile tour operations, leads management, planning, and analysis. No small business set-aside was used, and no subcontractors were listed. The contract is a cost-plus-fixed-fee delivery order, indicating it was issued under a larger indefinite delivery/indefinite quantity (IDIQ) contract vehicle.
Quick answers
Who was awarded contract FA300217F0007?
FA300217F0007 was awarded to Gsd&M LLC by Air Education and Training Command (Air Force) on April 3, 2017.
How much is contract FA300217F0007 worth?
The government has obligated $1,115,734 on FA300217F0007. Its potential value, with all options, is $1,358,979.
Is contract FA300217F0007 an order under another contract?
Yes. FA300217F0007 is a delivery order under FA300208D0019, an indefinite delivery contract.
Was contract FA300217F0007 competed?
The extent of competition for FA300217F0007 was full and open competition. The government received 2 offers.
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