Order #004 (OR004) award for 2018 end-to-end census test.
Ended Awarded Last action
- Contract number
- DOCOR004
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
US Census Bureau
Department of Commerce
- Obligated
- $345,700
Award facts
- Contract value 100% obligated
- $345,700.33 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Time and Materials
- Place of performance
- Suitland, Suitland-Silver Hill, MD 20746, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
- Davis-Bacon Act FAR subpart 22.4
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | $0 | |
| Other Administrative Action | -$3,528,799 | |
| Other Administrative Action | $0 | |
| Other Administrative Action | $0 | |
| Original award | $3,874,499 |
About this award
This federal contract award is for Order #004 (OR004) under the 2018 End-to-End Census Test, with a ceiling value of $345,700.33. The contract was awarded by the U.S. Census Bureau, a civilian agency, to the prime contractor Young & Rubicam LLC, operating through its VMLY&R division. This is a delivery order contract with a Time and Materials pricing type. The contract has no set-aside designation, indicating it was awarded on an open, competitive basis.
VMLY&R is a global marketing and advertising agency with extensive experience providing integrated marketing, advertising, and communications services to federal government customers, particularly supporting the U.S. Department of the Navy's recruitment efforts. In addition to this contract, VMLY&R holds two significant federal contract vehicles: a $3 million Federal Supply Schedule (FSS) contract with the General Services Administration, and a $550 million single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command. These contracts enable VMLY&R to provide a full spectrum of marketing services, including brand strategy, media planning, digital marketing, web development, and event marketing, primarily focused on supporting military recruitment and outreach efforts.
Quick answers
Who was awarded contract DOCOR004?
DOCOR004 was awarded to Young & Rubicam LLC by US Census Bureau (Department of Commerce) on September 26, 2016.
How much is contract DOCOR004 worth?
The government has obligated $345,700 on DOCOR004.
Is contract DOCOR004 an order under another contract?
Yes. DOCOR004 is a delivery order under DOCYA132316CQ0003, an indefinite delivery contract.
Was contract DOCOR004 competed?
The extent of competition for DOCOR004 was full and open competition.
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