Award of 2020 ICC order 19 - PM

Ended Awarded Last action

Contract number
1333LB20F00000017
Awardee
Awarding agency
Obligated
$11,687,646

Award facts

Contract value 97% obligated
  • $11,687,646.28 Current, with exercised options
  • $12,001,273.00 Potential, with all options
Completion date 100% complete
Current and potential, with all options
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
Suitland, Suitland-Silver Hill, MD 20746, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Close Out P22010 · Closeout modification -$222,243
Supplemental Agreement for work within scope P21009 · Extend POP of order pursuant to far 52.217-8 $0
Other Administrative Action P21008 · Extend the POP for clin 0004 - book of advertisements $0
Change Order P21007 · Extend the POP of clin 0004 book of advertisements. $0
Change Order P21006 · Price out and exercise optional clin 7 for 2020 ICC or 19 $1,119,132
Funding Only Action P21005 · Incrementally fund t& clin 0004 in support of the book of advertisements for 2020 ICC or 19 - PM. $25,000
Supplemental Agreement for work within scope P21004 · Extend 2020 ICC or 19 PM as a result of campaign extension. $2,516,938
Supplemental Agreement for work within scope P20003 · Define requirements for book of advertisements, originally included at time of award. $1,019,285
Supplemental Agreement for work within scope P20002 · Fully define and price out lessons learned requirement included at time of order award. $247,632
Supplemental Agreement for work within scope P20001 · Expand services to accommodate a delay in 2020 census operations due to the covid-19 pandemic. $161,144
Original award $6,820,758
Show all 11

About this award

Written by GovTribe AI ·

The Department of Commerce US Census Bureau awarded a firm fixed price delivery order to Young & Rubicam LLC, through its VMLY&R division, for $12,001,273.00 on November 26, 2019. The order, which does not have a set-aside designation, is for the provision of marketing, advertising, and communications services to support the Census Bureau, with a completion date of August 10, 2021. Young & Rubicam LLC, a global marketing and advertising agency, holds a Federal Supply Schedule contract with the General Services Administration to provide these types of services to federal agencies. The company also holds an indefinite delivery, indefinite quantity contract vehicle with the Department of the Navy Recruiting Command worth up to $550 million over 5 years, under which it has delivered media placement, digital services, event marketing, and consulting in support of Navy recruiting efforts.

Quick answers

Who was awarded contract 1333LB20F00000017?

1333LB20F00000017 was awarded to Young & Rubicam LLC by US Census Bureau (Department of Commerce) on November 26, 2019.

How much is contract 1333LB20F00000017 worth?

The government has obligated $11,687,646 on 1333LB20F00000017. Its potential value, with all options, is $12,001,273.

Is contract 1333LB20F00000017 an order under another contract?

Yes. 1333LB20F00000017 is a delivery order under DOCYA132316CQ0003, an indefinite delivery contract.

Was contract 1333LB20F00000017 competed?

The extent of competition for 1333LB20F00000017 was full and open competition.

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