Award of 2020 ICC or 18 campaign monitoring and optimization
Ended Awarded Last action
- Contract number
- 1333LB19F00000387
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
US Census Bureau
Department of Commerce
- Obligated
- $15,652,376
Award facts
- Contract value 93% obligated
-
- $15,652,376.18 Current, with exercised options
- $16,751,730.00 Potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Suitland, Suitland-Silver Hill, MD 20746, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
- Davis-Bacon Act FAR subpart 22.4
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$355,259 | |
| Funding Only Action | -$744,095 | |
| Funding Only Action | $63,187 | |
| Supplemental Agreement for work within scope | $1,677,007 | |
| Other Administrative Action | $0 | |
| Change Order | $7,515,445 | |
| Original award | $7,496,091 |
About this award
This contract was awarded by the U.S. Census Bureau, a component of the Department of Commerce, to Young & Rubicam LLC, doing business as VMLY&R, for 2020 ICC or 18 Campaign Monitoring and Optimization services. The $16,751,730.00 firm fixed-price delivery order contract has a completion date of December 31, 2020 and does not use a set-aside designation. VMLY&R is a global marketing and advertising agency that has provided similar services to other federal entities, including the Department of the Navy Recruiting Command, under various indefinite delivery indefinite quantity (IDIQ) contract vehicles. This award likely supports the Census Bureau's integrated communications and outreach efforts for the 2020 Decennial Census.
Quick answers
Who was awarded contract 1333LB19F00000387?
1333LB19F00000387 was awarded to Young & Rubicam LLC by US Census Bureau (Department of Commerce) on August 5, 2019.
How much is contract 1333LB19F00000387 worth?
The government has obligated $15,652,376 on 1333LB19F00000387. Its potential value, with all options, is $16,751,730.
Is contract 1333LB19F00000387 an order under another contract?
Yes. 1333LB19F00000387 is a delivery order under DOCYA132316CQ0003, an indefinite delivery contract.
Was contract 1333LB19F00000387 competed?
The extent of competition for 1333LB19F00000387 was full and open competition.
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