Award of or 015 under 2020 ICC

Ended Awarded Last action

Contract number
1333LB19F00000010
Awardee
Awarding agency
Obligated
$404,482,411

Award facts

Contract value 95% obligated
  • $404,482,410.69 Current, with exercised options
  • $425,601,162.00 Potential, with all options
Completion date 100% complete
Current and potential, with all options
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Time and Materials
Place of performance
Suitland, Suitland-Silver Hill, MD 20746, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Close Out P23015 · Closeout modification -$20,249,192
Other Administrative Action P21014 · Admin MOD to 2020 ICC or 15 $0
Supplemental Agreement for work within scope P21013 · 2020 ICC or 15 media planning and buying. Extend paid search. $0
Supplemental Agreement for work within scope P21012 · 2020 ICC or 15 modification for campaign extension support. $324,724
Supplemental Agreement for work within scope P20011 · Modification to expand 2020 ICC or 15 services to accommodate a delay in 2020 census operations due to the covid-19 pandemic. $64,044,865
Supplemental Agreement for work within scope P20010 · Increased 2020 ICC or 15 media efforts related to COVID19 $35,589,548
Supplemental Agreement for work within scope P20009 · Increase ODC and associated labor to media or 15 and fund. $17,876,473
Supplemental Agreement for work within scope P20008 · Increase the estimated value of or 15 and incrementally fund. $35,644,977
Funding Only Action P20007 · Incrementally fund ODC clin 0002 of order 15 - media under the 2020 ICC. $24,629,207
Change Order P20006 · Realign ceiling and incrementally fund. $18,099,973
Funding Only Action P20005 · Incrementally fund ODC clin 0002. Exercise and fully fund optional clin 0003 of the 2020 ICC order 15 media. $66,416,613
Change Order P20004 · Increase the ceiling to order 15 $0
Funding Only Action P19003 · Incrementally fund ODC clin 0002 $80,605,155
Other Administrative Action P19002 · Modification to replace COR and revise deliverable dates $0
Funding Only Action P19001 · Incrementally fund clin 0002 $69,669,434
Original award $11,830,634
Show all 16

About this award

Written by GovTribe AI ·

This is a delivery order awarded to Young & Rubicam LLC (doing business as Vmly&R) by the U.S. Department of Commerce Census Bureau. The order, valued at $425,601,162.00, is for a time and materials contract type with no set-aside designation. The contract provides a range of marketing, advertising, and communications services to support the Census Bureau's initiatives, building on Young & Rubicam's prior work with other federal entities like the Department of the Navy. The company holds an indefinite delivery indefinite quantity contract vehicle with the Navy Recruiting Command as well as a Federal Supply Schedule contract with the General Services Administration, enabling flexible acquisition of these services across the government. The contract has a completion date of March 31, 2021.

Quick answers

Who was awarded contract 1333LB19F00000010?

1333LB19F00000010 was awarded to Young & Rubicam LLC by US Census Bureau (Department of Commerce) on November 21, 2018.

How much is contract 1333LB19F00000010 worth?

The government has obligated $404,482,411 on 1333LB19F00000010. Its potential value, with all options, is $425,601,162.

Is contract 1333LB19F00000010 an order under another contract?

Yes. 1333LB19F00000010 is a delivery order under DOCYA132316CQ0003, an indefinite delivery contract.

Was contract 1333LB19F00000010 competed?

The extent of competition for 1333LB19F00000010 was full and open competition.

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