Award of order 012 under 2020 ICC

Ended Awarded Last action

Contract number
1333LB19F00000008
Awardee
Awarding agency
Obligated
$66,322,678

Award facts

Contract value 91% obligated
$73,085,600.00 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
Suitland, Suitland-Silver Hill, MD 20746, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Close Out P22015 · Closeout modification $0
Funding Only Action P21014 -$3,678,922
Funding Only Action P20013 · Deobligation of funds from 2020 ICC or 12 -$3,084,000
Supplemental Agreement for work within scope P20012 · Extend POP due to covid 19 pandemic delay in 2020 census operations. $3,692,452
Supplemental Agreement for work within scope P20011 · Addition of covid-19 related requirements to 2020 ICC or 12 and incrementally fund. $1,492,339
Supplemental Agreement for work within scope P20010 · Increase order ceiling and incrementally fund order 12. $2,000,000
Funding Only Action P20009 · Exercise and incrementally fund optional clin 0006 of order 12 under the 2020 ICC $1,927,000
Change Order P20008 · Realign ceiling and incrementally fund $540,502
Change Order P20007 · 2020 ICC-OR12: increase ceiling, incrementally fund, exercise optional clin and fully fund. $19,030,794
Funding Only Action P19006 · Incremental funding for ODC clin 0002 $1,250,000
Funding Only Action P19005 · Incrementally fund $1,350,000
Change Order P19004 · Change and incremental funding $12,552,713
Funding Only Action P19003 · Incremental funding & ODC wording $3,143,440
Other Administrative Action P19002 · Add optional clin 0003 PMT schedule $0
Funding Only Action P19001 · Exercise and fund optional clin 0003 $13,036,577
Original award $13,069,783
Show all 16

About this award

The U.S. Department of Commerce awarded a firm-fixed price delivery order to Young & Rubicam LLC, operating through its VMLY&R division, with a potential value of $73,085,600.00. The order was placed under a broader 2020 Indefinite Delivery Contract vehicle. The services to be provided include media planning and buying, web/IT support, direct mail, and event marketing in support of the U.S. Census Bureau's initiatives. Young & Rubicam LLC also holds a General Services Administration Federal Supply Schedule contract for marketing and creative services, as well as a potential 5-year, $550 million Indefinite Delivery Indefinite Quantity contract with the Department of the Navy Recruiting Command for integrated advertising and marketing support. This award did not utilize a small business set-aside.

Quick answers

Who was awarded contract 1333LB19F00000008?

1333LB19F00000008 was awarded to Young & Rubicam LLC by US Census Bureau (Department of Commerce) on November 21, 2018.

How much is contract 1333LB19F00000008 worth?

The government has obligated $66,322,678 on 1333LB19F00000008. Its current value, with exercised options, is $73,085,600.

Is contract 1333LB19F00000008 an order under another contract?

Yes. 1333LB19F00000008 is a delivery order under DOCYA132316CQ0003, an indefinite delivery contract.

Was contract 1333LB19F00000008 competed?

The extent of competition for 1333LB19F00000008 was full and open competition.

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