ANG advertising campaign
Ended Definitive Contract Awarded Last action
- Contract number
- W9133L14C0023
- Awardee
-
Laughlin, Marinaccio & Owens, Inc. UEI EG97KJLUM4E3
- Awarding agency
-
Readiness Center
Army National Guard, Department of Defense
- Obligated
- $31,362,734
Award facts
- Opportunity
-
- W9133L14R0023 Solicitation number
- Advertising support services Award Notice · Posted Apr 29, 2014
- Contract value 100% obligated
- $31,362,733.92 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Air National Guard Air Force, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed · 1 offer Only One Source
- Pricing
- Firm Fixed Price
- Place of performance
- Joint Base Andrews, MD 20762, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Other Administrative Action | $0 | |
| Exercise an Option | $3,436,451 | |
| Other Administrative Action | $0 | |
| Exercise an Option | $3,103,891 | |
| Change Order | $3,252,718 | |
| Change Order | $800,000 | |
| Original award | $20,769,674 |
About this award
This is a definitive, firm fixed-price contract awarded by the Air National Guard (ANG) to Laughlin, Marinaccio & Owens, Inc. (LMO Advertising), a small disadvantaged, woman-owned business, to provide an advertising campaign for the ANG. The contract has a ceiling value of $31,362,733.92 and a period of performance ending on March 31, 2015. LMO Advertising will deliver digital advertising, radio and TV announcements, public service announcements, paid advertising, and creative design services to support recruiting and retention efforts for the ANG. This contract was not set aside for a specific socioeconomic program. LMO Advertising also holds a Multiple Award Schedule (MAS) contract with the General Services Administration (GSA) for advertising, marketing, and communications services.
Quick answers
Who was awarded contract W9133L14C0023?
W9133L14C0023 was awarded to Laughlin, Marinaccio & Owens, Inc. by Readiness Center (Army National Guard) on March 26, 2014.
How much is contract W9133L14C0023 worth?
The government has obligated $31,362,734 on W9133L14C0023.
Which agency awarded contract W9133L14C0023?
Readiness Center (Army National Guard) awarded W9133L14C0023, with funding from Air National Guard (Air Force).
Was contract W9133L14C0023 competed?
The extent of competition for W9133L14C0023 was not competed. The government received 1 offer.
On GovTribe
See this award's full record
- Every transaction and funding action
- The awardee's other awards and teaming partners
- Similar awards and recompete opportunities
- Ask GovTribe AI about this award