Media services - base year
Ended Definitive Contract Awarded Last action
- Contract number
- W9127Q23C0002
- Awardee
-
Laughlin, Marinaccio & Owens, Inc. UEI EG97KJLUM4E3
- Awarding agency
-
Mississippi National Guard
Army National Guard, Department of Defense
- Obligated
- $394,799
Award facts
- Opportunity
-
- Media Services Solicitation · W9127Q23R0002 · Posted Feb 8, 2023
- Contract value 40% obligated
-
- $394,799.40 Current, with exercised options
- $992,453.88 Potential, with all options
- Completion date 100% complete
-
- Current, with exercised options
- Potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- Total Small Business
- Competition
- Full and Open Competition after exclusion of sources · 2 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Arlington, VA 22209, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $197,767 | |
| Original award | $197,032 |
About this award
The U.S. Army National Guard awarded a $992,453.88 firm-fixed-price contract to Laughlin, Marinaccio & Owens, Inc. (LMO Advertising) to provide media services in support of recruiting and retention initiatives for the Mississippi Army National Guard. This is a 5-year contract with a 1-year base period and four 1-year option periods. The contract was set aside for small businesses and includes services such as public service announcements, paid advertising, and creative design work across television, radio, print, and digital channels. LMO Advertising is an advertising and marketing communications firm that has experience supporting federal agencies, including prior work with the Army National Guard in other states. This requirement was competitively solicited under NAICS code 541810 for advertising services.
Quick answers
Who was awarded contract W9127Q23C0002?
W9127Q23C0002 was awarded to Laughlin, Marinaccio & Owens, Inc. by Mississippi National Guard (Army National Guard) on April 10, 2023.
How much is contract W9127Q23C0002 worth?
The government has obligated $394,799 on W9127Q23C0002. Its potential value, with all options, is $992,454.
Was contract W9127Q23C0002 competed?
The extent of competition for W9127Q23C0002 was full and open competition after exclusion of sources. The government received 2 offers. It was set aside: Total Small Business.
On GovTribe
See this award's full record
- Every transaction and funding action
- The awardee's other awards and teaming partners
- Similar awards and recompete opportunities
- Ask GovTribe AI about this award