This award is for advertising services during montana high school athletic post season events.
Active Definitive Contract Awarded Last action
- Contract number
- W9124V25CA001
- Awardee
-
Playfly LLC UEI M8MWUARGJ1H1 Part of Outfront Media Inc.
- Awarding agency
-
Montana National Guard
Army National Guard, Department of Defense
- Obligated
- $71,050
Award facts
- Opportunity
-
- Intent to Sole Source: Montana High School Sporting Events Advertising Special Notice · W9124V25QA001 · Posted Oct 30, 2024
- Contract value 38% obligated
-
- $71,050.00 Current, with exercised options
- $185,828.00 Potential, with all options
- Completion date 39% complete
-
- Current, with exercised options
- Potential, with all options
- Funding agency
- Department of the Army Department of Defense
- NAICS code
- 541810 Advertising Agencies
- Set-aside
- No set-aside
- Competition
- 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- 3687 Veterans Dr, FORT HARRISON, MT 59636, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $36,050 | |
| Exercise an Option | $0 | |
| Other Administrative Action | $0 | |
| Original award | $35,000 |
About this award
The Department of the Army awarded a definitive firm fixed-price contract valued at $185.8K to Playfly LLC for advertising services at Montana High School Athletic Association (MHSA) state-level post-season events. The contract, awarded on November 15, 2024, with an ultimate completion date of November 9, 2029, includes a one-year base period with four one-year option periods. The scope of work encompasses various promotional and marketing services including social media contests, program advertisements, event signage, promotional announcements, display booths, streaming commercials, and website advertising. The contract was awarded as a sole-source procurement to Playfly LLC, which serves as the corporate partnership handler for the MHSA, and was issued without competitive solicitation. No set-aside designation was used for this award, and the place of performance is located at Fort Harrison, Montana.
Playfly LLC is a subsidiary of Outfront Media Inc., a New York-based media company specializing in outdoor advertising and marketing solutions for federal agencies. This Montana contract represents part of Playfly's broader portfolio of military recruitment advertising initiatives, which includes eight federal prime contracts totaling approximately $543.3K across the Air Force, Navy Recruiting Command, and Department of the Army since November 2023. The company leverages high school athletic sponsorships and post-season championship events as strategic platforms for targeted military outreach and recruitment engagement. Playfly's contract performance demonstrates consistent capability in coordinated advertising campaigns and corporate partnerships focused on reaching student-athlete demographics through multiple channels including social media, digital signage, and program placements.
Quick answers
Who was awarded contract W9124V25CA001?
W9124V25CA001 was awarded to Playfly LLC by Montana National Guard (Army National Guard) on November 15, 2024.
How much is contract W9124V25CA001 worth?
The government has obligated $71,050 on W9124V25CA001. Its potential value, with all options, is $185,828.
Which agency awarded contract W9124V25CA001?
Montana National Guard (Army National Guard) awarded W9124V25CA001, with funding from Department of the Army (Department of Defense).
Was contract W9124V25CA001 competed?
The government received 1 offer.
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