TRANSIT ADVERTISING SERVICES - Change Due Date & Revise Price Proposal Form

Capital Area Transit System (CATS), a public transit authority serving the Greater Baton Rouge metropolitan area, is requesting proposals for transit advertising services with proposals due August 10, 2026 at 10:00 a.m. Central Time. CATS will select the proposer offering the best overall value and reserves the right to award to a single contractor.

The scope spans revenue-generating advertising on the interior and exterior of CATS's bus fleet (32-foot, 35-foot, and 40-foot vehicles), bus shelters, and benches throughout the service area. Available formats include full wraps, half wraps, King Kong wraps, tail wraps, King/Queen panels with headliners, interior digital infotainment screens, bus shelter space, and bench advertising. The contractor must establish advertising rates subject to CATS approval and submit a detailed sales plan within 30 days of notice to proceed.

The contract runs for a two-year base period with three optional one-year extensions exercisable upon mutual agreement. Compensation may be structured as either a fixed annual guarantee or a percentage of gross advertising revenue with a minimum monthly guarantee; proposers must submit proposals for both structures, and CATS will select the approach in its best interest. Monthly payments to CATS are due by the 20th working day of each month, with a 5% late fee for payments exceeding ten days overdue. The contractor bears all costs for installation, removal, maintenance, storage, and paint damage restoration.

Proposers must demonstrate financial viability, relevant transit advertising experience, qualified personnel, and provide at least three professional references. Required submissions include signed signatory page, separate price proposal, affidavit of non-collusion, corporate resolution, firm profile, project team qualifications, resumes, and detailed approach documentation. Insurance must include commercial general liability ($1 million per occurrence/$2 million aggregate), workers compensation, automobile liability, professional liability, and cyber liability ($1 million minimum).