CATS-2026-TransitAdvertising-2.pdf
PDF 194 KB Posted
- Solicitation number
- CATS-2026-TransitAdvertising
- Issued by
- East Baton Rouge Parish, Louisiana
About this file
This is an addendum to a solicitation issued by the Capital Area Transit System (CATS), a public transit authority serving the Greater Baton Rouge metropolitan area in Louisiana, for transit advertising services. The addendum modifies the original solicitation by extending the proposal due date from August 10, 2026 to August 17, 2026 at 10:00 a.m. Central Standard Time. The scope of work encompasses revenue-generating advertising services on CATS's bus fleet, including 59 fixed-route buses and 100 bus shelters, with available advertising formats including full wraps, half wraps, King Kong wraps, and other interior and exterior configurations on various bus sizes (32-foot, 35-foot, and 40-foot vehicles). The contract is structured for a two-year base period with three optional one-year extensions exercisable upon mutual agreement. The selected vendor will be responsible for all costs associated with installation, removal, maintenance, storage, and damage restoration.
The addendum primarily addresses the revision of the price proposal form in response to vendor inquiries regarding the complexity of the original pricing structure. Vendors must now submit proposals using the revised price proposal form that delineates minimum annual guarantees (MAG) and revenue share percentages by advertising format and quantity. Compensation will be structured as the greater of either a fixed minimum annual guarantee or a percentage of gross advertising revenue, with monthly payments due by the 20th working day of each month. Required insurance coverage includes commercial general liability ($1 million per occurrence/$2 million aggregate), workers' compensation, automobile liability, professional liability, and cyber liability ($1 million minimum). Proposers must demonstrate financial viability, relevant transit advertising experience, qualified personnel, and provide at least three professional references with their submissions.
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Other files
| File | Type | Posted |
|---|---|---|
| CATS-2026-TransitAdvertising-1.pdf | ||
| CATS-2026-TransitAdvertising.pdf |
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Text version
SOLICITATION # 2026-TransitAdvertisingServices-002
ADDENDUM #2
AUGUST 7, 2026
TRANSIT ADVERTISING SERVICES
RFP DUE DATE
10:00AM (CDT) – AUGUST 17, 2026
The Capital Area Transit System (CATS), Baton Rouge, Louisiana hereby amends the above referenced
Invitation to Bid (ITB) as follows:
1. Addendum to Change Proposal Due Date/Deadline Receipt
Now reads: August 10, 2026, 10:00 AM(CST)
Changed to read: August 17, 2026, 10:00 AM(CST)
2. Addendum to provide a REVISED PRICE PROPOSAL FORM.
#36 Question and Response now reads as follows:
Question Response 36 The price proposal form, as currently organized, is difficult to understand. Typically, MAGs and revenue shares are not delineated by advertising formats within each format (Fixed-Route
Buses, Bus Shelters, Benches, etc.) and are not paid based on per-unit quantities of full-wrap, half-wrap, king kong, etc. Can CATS please simplify the price proposal form?
Pricing format will not be altered at this time.
#36 Question and Response revised to reads as follows:
Question Response
36 The price proposal form, as currently organized, is difficult to understand. Typically, MAGs and revenue shares are not delineated by advertising formats within each format (Fixed-Route
Buses, Bus Shelters, Benches, etc.) and are not paid based on per-unit quantities of full-wrap, half-wrap, king kong, etc. Can CATS please simplify the price proposal form?
See attached
REVISED PRICE PROPOSAL FORM.
VENDORS MUST RESPOND ON THE ATTACHED
REVISED PRICE PROPOSAL FORM.
REVISED
EXHIBIT B
REVISED PRICE PROPOSAL FORM
TRANSIT ADVERTISING SERVICES
COMPANY NAME ___________________________________
Please refer to the following table when formatting the price proposal:
Format Quantity
Revenue Share Percent
Of Gross Revenue Paid
To CATS
Minimum Annual
Guarantee (Year 1)
Minimum Annual
Guarantee (Year 2)
Total Mag For Years 1 & 2
Fixed-Route Buses
Bus Shelters
*Minimum Annual Guarantee (MAG) to be paid on a monthly basis.
**Revenues owed to CATS shall be the greater amount of the MAG or Revenue Share. If Revenue Share exceeds the MAG, a payment will be made to CATS within 30 days of the end of the contract year.
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