Phase 3 Marketing Services for Epic Central

The City of Grand Prairie, Texas is requesting proposals for Phase 3 Marketing Services for Epic Central, a regional entertainment district along the Highway 161 corridor between Pioneer Parkway and Interstate 20, with proposals due July 28, 2026 at 2:00 p.m. Central Time. The City seeks a qualified professional consultant or up to two firms to provide strategic marketing services including creative support, brand management, and promotional services to maintain, strengthen, and evolve the Epic Central brand.

Proposals must be submitted electronically via PlanetBids or in sealed format to the Purchasing Division at 300 W. Main Street, Grand Prairie, Texas 75050. Two optional pre-bid conferences are scheduled for July 15 and July 16, 2026, both at 10:00 a.m. at the Hilton Garden Inn at Epic Central (2935 S SH 161). The deadline for questions is July 20, 2026 at 4:00 p.m., with responses provided July 22, 2026.

Evaluation is structured across eight criteria totaling 100 points: Price/Cost (35 points), Experience (15 points), Creative Approach (10 points), Execution (5 points), Deliverables (5 points), Performance Analytics (10 points), Strategy (10 points), and Interview (10 points). The City reserves the right to reject any or all bids, waive formalities, and purchase through state-awarded contracts or intergovernmental agreements when in its best interest. Additional ACCESS-GP determination points may be added to the total score.

Bid opening will occur publicly via Microsoft Teams on July 28, 2026 at 2:00 p.m. (Meeting ID: 221 173 434 467 137, Passcode: jt6L4Qv9). Late responses will not be accepted; email submissions are not permitted. Inquiries should be directed to Diana Gutierrez, Senior Buyer, at (972) 237-8372 or dgutierrez@gptx.org.