EpicCentral Marketing RFP Pricing.xlsx

XLSX spreadsheet 24 KB Posted

Attached to
Phase 3 Marketing Services for Epic Central
Solicitation number
143568
Issued by
Dallas County, Texas

About this file

This is a pricing spreadsheet for Phase 3 Marketing Services for Epic Central, a contract opportunity in Texas. The document appears to be structured as an Excel file containing pricing information that bidders would submit in response to the marketing services request for Epic Central. The bid opening is scheduled to occur via Microsoft Teams meeting, with specific meeting details provided (Meeting ID: 221 173 434 467 137, Passcode: jt6L4Qv9). The pricing file likely contains line items, cost breakdowns, and pricing schedules that vendors must complete as part of their proposal submission process.

The spreadsheet serves as the pricing template for prospective vendors responding to this Phase 3 marketing services opportunity. Detailed pricing terms, specific service line items, quantities, unit costs, and total contract values would be contained within this Excel document. Bidders are required to populate their pricing information according to the structure provided in this template, which will be evaluated as part of the overall proposal assessment during the Teams-based bid opening. The specific pricing requirements, payment terms, and financial evaluation criteria would be outlined within the individual cells and worksheets of this pricing document.

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BidPackage_26058 6.29.pdf PDF

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Professional_Fees

Service AreaSubcategoryDescriptionEstimated QuantityUnitUnit CostExtended CostPass-Through CostAdministrative Fee CostExtended CostNotes
Account ManagementProject CoordinationScheduling and deliverable tracking12Monthly$ - 0$ - 0
Account ManagementMeeting ManagementWeekly meetings and follow-up52Meetings$ - 0$ - 0
Account ManagementCampaign OversightBudget and timeline oversight12Monthly$ - 0$ - 0
Account ManagementStrategic GuidanceQuarterly strategic reviews4Quarterly$ - 0$ - 0
Account ManagementCrisis ResponseEmergency communications allowance40Hours$ - 0$ - 0
Account Management Total$ - 0$ - 0$ - 0$ - 0
Creative DevelopmentCampaign ConceptsCreative campaign concepts6Campaigns$ - 0$ - 0
Creative DevelopmentBrand UpdatesBrand refinements2Refreshes$ - 0$ - 0
Creative DevelopmentArtwork DevelopmentCreative asset packages24Packages$ - 0$ - 0
Creative DevelopmentPhotographyProfessional photography shoots6Shoots$ - 0$ - 0
Creative DevelopmentVideographyPromotional videos4Videos$ - 0$ - 0
Creative DevelopmentSocial ContentMonthly social content packages12Monthly$ - 0$ - 0
Creative DevelopmentPrint DesignPrint collateral design12Pieces$ - 0$ - 0
Creative Development Total$ - 0$ - 0$ - 0$ - 0
Media BuyingMedia StrategyAnnual media strategy1Annual$ - 0$ - 0
Media BuyingFlight PlanningCampaign media planning6Campaigns$ - 0$ - 0
Media BuyingAudience TargetingAudience segmentation setup6Campaigns$ - 0$ - 0
Media BuyingPaid Social MgmtPaid social management12Monthly$ - 0$ - 0
Media BuyingTraditional MediaTraditional media coordination6Campaigns$ - 0$ - 0
Media Buying Total$ - 0$ - 0$ - 0$ - 0
Digital ServicesSEOSEO optimization12Monthly$ - 0$ - 0
Digital ServicesSEMPaid search management12Monthly$ - 0$ - 0
Digital ServicesWebsite SupportWebsite updates and landing pages24Requests$ - 0$ - 0
Digital ServicesEmail MarketingEmail campaigns24Campaigns$ - 0$ - 0
Digital ServicesDigital StrategyQuarterly digital reviews4Quarterly$ - 0$ - 0
Digital Services Total$ - 0$ - 0$ - 0$ - 0
Public RelationsMedia RelationsMedia outreach12Monthly$ - 0$ - 0
Public RelationsPress ReleasesPress releases12Annual$ - 0$ - 0
Public RelationsEarned MediaEarned media campaigns6Campaigns$ - 0$ - 0
Public RelationsMedia EventsMedia/publicity events4Annual$ - 0$ - 0
Public RelationsReputation MonitoringReputation monitoring12Monthly$ - 0$ - 0
Public RelationsCrisis CommunicationsCrisis communications allowance40Hours$ - 0$ - 0
Public Relations Total$ - 0$ - 0$ - 0$ - 0
TOTAL$ - 0
Grand Total

Production_Costs

Production ItemEstimated QuantityUnitEstimated BudgetNotes
Photography Crew6Shoots
Video Production Crew4Videos
Drone Operator2Sessions
Talent/Models6Campaigns
Music Licensing4Projects
Printing/Fabrication12Campaigns
Animation/Motion Graphics6Projects
Event Signage6Events
Influencer Fees4Campaigns

Media_Spend

Media ChannelEstimated Annual SpendNotes
Paid Social
Google/Search
Streaming/CTV
Billboards/OOH
Radio
Digital Display
Print Publications

Hourly_Rates

RoleHourly RateNotes
Account Director
Project Manager
Creative Director
Graphic Designer
Copywriter
Photographer
Videographer
Media Buyer
PR Specialist
SEO/SEM Specialist

Assumptions

Pricing Assumptions & Instructions
• Quantities are estimates for proposal comparison purposes only.
• Professional service fees must be separated from pass-through expenses.
• Media spend is separate from professional service fees.
• Any commissions, markups, or administrative fees must be disclosed.
• Printing, fabrication, ad spend, and talent fees are pass-through costs unless otherwise stated.
• Crisis communications services beyond stated allowances require written authorization.
• Website redevelopment and app development are excluded unless separately authorized.

File details come from the government source that posted it. Updated .