Marketing and Public Relations Services

Miami-Dade County Department of Cultural Affairs is soliciting proposals for marketing and advertising services (Group A) and media and public relations services (Group B) on an as-needed basis, with proposals due August 20, 2026 at 2:00 PM. This solicitation is set-aside exclusively for Miami-Dade County Certified Small Business Enterprises (SBEs). Local Certified Veteran Business Enterprises (VBEs) that are not SBE-certified receive an additional 5 percent preference on technical scoring; VBEs that hold SBE certification are limited to the SBE preference only.

Proposers may apply for Group A, Group B, or both groups. Services support five cultural facilities (Dennis C. Moss Cultural Arts Center, Joseph Caleb Auditorium, Marshall L. Davis Sr. African Heritage Cultural Arts Center, Miami-Dade County Auditorium) and three major programs (Culture Shock Miami, All Kids Included, Art in Public Places). Required capabilities include arts and culture marketing expertise, multi-lingual delivery, digital marketing and analytics, media relations, crisis communications, community engagement, and demonstrated use of innovative technologies including artificial intelligence. All creative materials and campaign elements become County property. Proposers must disclose any AI-generated content used in deliverables.

Compensation is based on work orders issued by the County. Proposers submit not-to-exceed hourly rates by staff position; rates remain firm throughout the contract term. Out-of-pocket expenses (materials, travel, per diem, miscellaneous costs) must be incorporated into hourly rates and are not reimbursed separately. The contract includes a 2 percent User Access Program fee and is subject to Inspector General audits at 0.25 percent of total contract value. Payment is due within 45 calendar days of proper invoice receipt (14 days for SBE subcontractor portions).

The anticipated contract term is three years with two optional one-year renewal periods. Evaluation is weighted 90 points technical (relevant experience and qualifications 40 points, key personnel qualifications 25 points, approach to services 20 points, innovative technologies 5 points) and 10 points pricing. A pre-proposal conference is scheduled for July 28, 2026 at 10:00 AM via Microsoft Teams (recommended but not mandatory). Questions are due August 3, 2026 at 12:00 PM. Evaluation and award are projected for September through November 2026.