Innovation web digital enhancements

The South Carolina State Fiscal Accountability Authority, on behalf of the Department of Commerce's Office of Innovation, is seeking proposals for comprehensive digital marketing and web enhancement services supporting the Scribble innovation initiative. The solicitation requires a marketing consultant or agency to provide an extensive range of services including website design and maintenance for www.scribblesc.com, content development, video production (36 interviews and 12 long-form feature videos annually), podcast production (three seasons with 12 annual episodes), social media management, search engine optimization, pay-per-click advertising, user experience evaluations, and monthly analytics reporting. A pre-bid conference is scheduled for December 3, 2019, at 10:00 AM in Columbia, with questions due by 5:00 PM that same day, and proposals due January 7, 2020, at 11:00 AM through online submission. The evaluation process will be conducted in two phases, with the first phase assessing technical solution, methodology, qualifications, experience, and price, and the top three proposals advancing to a mandatory live demonstration phase. Award notification is planned for March 4, 2020, with a contract start date of March 14, 2020, and an anticipated termination date of March 13, 2023.

The contract is structured as a one-year initial term with two potential one-year renewals, totaling a maximum three-year contract period. No specific set-aside designations or restrictions on respondent types are mentioned in the documentation. Contractors must maintain comprehensive liability insurance, including $1,000,000 in Commercial General Liability, $1,000,000 in Auto Liability, and $5,000,000 in Information Security and Privacy insurance. The estimated maximum budget for the entire contract is $600,000, with pricing to be submitted annually for Years 1, 2, and 3, broken down by service categories such as brand awareness, content strategy, content development, website performance evaluations, and technical support. All developed government information and data will exclusively belong to the State, and contractors are prohibited from processing, storing, or accessing government information outside the continental United States. The contract will be awarded to a single responsive and responsible offeror determined to be most advantageous to the State.