Advertising media placement

The South Carolina Education Lottery (SCEL) is seeking a qualified vendor to provide comprehensive advertising media placement and related services through a Request for Proposals (RFP). The procurement encompasses strategic media planning, media buying, account management, budget administration, and performance analysis for statewide lottery marketing efforts. Vendors must demonstrate at least five years of experience placing television, outdoor, and radio media, with a proven track record of annually placing $1 million in statewide television media and $200,000 in digital media over the past three years. The RFP requires the selected vendor to maintain a physical office in South Carolina and provide services that align with the South Carolina Education Lottery Act's advertising expenditure restrictions. Key proposal deadlines include February 6, 2025, for submitting questions and March 3, 2025, at 11:00 AM ET for proposal submissions, with SCEL intending to post the award on March 28, 2025.

The contract will have an initial three-year term starting April 10, 2025, with two potential one-year renewal options, creating a maximum contract period of five years. No specific set-aside designations or minority enterprise requirements were mentioned in the documentation. The current contract holder is Chernoff Newman, who currently manages both media placement and production services. The fiscal year 2025 advertising budget is $10.04 million, with $266,000 allocated for media commissions. Vendor compensation is strictly limited by state regulations, with a maximum 3% commission on media placement costs and additional services billed at $120 per hour. The contract must ensure that advertising expenditures do not exceed 1% of the previous year's gross sales, as mandated by the state lottery regulations.