Intent to Award.rtf
RTF text file 71 KB Posted
- Attached to
- ADVERTISING MEDIA PLACEMENT
- Solicitation number
- 5400027920
- Issued by
- Richland County, South Carolina
About this file
The document is an Intent to Award notice from the State of South Carolina, specifically involving the South Carolina Lottery Commission and a media advertising services contract. The state intends to award the contract to Chernoff Newman, LLC for Advertising Media Placement and Related Services (Solicitation #5400027920), with a contract period from April 24, 2025, through April 23, 2030. The procurement seeks comprehensive advertising media placement services, including strategic media planning, media buying, account management, budget administration, and performance analysis for statewide lottery marketing efforts.
The contract includes a maximum commission rate of 2.95% and is structured within strict state regulatory constraints, with advertising expenditures limited to 1% of the previous year's gross sales. The fiscal year 2025 advertising budget is $10.04 million, with $266,000 allocated for media commissions. Vendor requirements include maintaining a physical office in South Carolina, demonstrating at least five years of experience placing television, outdoor, and radio media, and a proven track record of annually placing $1 million in statewide television media and $200,000 in digital media. The incumbent, Chernoff Newman, currently manages both media placement and production services, and will continue to do so under this new contract term.
Text of this file
Page Page
SAP
SAP
STATE OF SOUTH CAROLINA
SAP
SFAA, DIV. OF PROCUREMENT SERVICES, ITMO
1201 MAIN STREET, SUITE 600
COLUMBIA SC 29201
SAP
Intent to Award
SAP
Posting Date: April 14, 2025
SAP
Solicitation:
5400027920 Description:
Advertising Media Placement and Other Related Services Agency:
South Carolina Lottery Commission
SAP
The State intends to award contract(s) noted below. Unless otherwise suspended or canceled, this document becomes the final Statement of Award effective April 24, 2025. Unless otherwise provided in the solicitation, the final statement of award serves as acceptance of your offer.
SAP
Contractor should not perform work on or incur any costs associated with the contract prior to the effective date of the contract. Contractor should not perform any work prior to the receipt of a purchase order from the using governmental unit. The State assumes no liability for any expenses incurred prior to the effective date of the contract and issuance of a purchase order.
SAP
SAP
CERTIFICATES OF INSURANCE COVERAGE TO BE FURNISHED PRIOR TO COMMENCEMENT OF SERVICES UNDER CONTRACT.
SAP
If you are aggrieved in connection with the award of the contract, you may be entitled to protest, but only as provided in Section 11-35-4210. To protest an award, you must (i) submit notice of your intent to protest within seven business days of the date the award notice is posted, and (ii) submit your actual protest within fifteen days of the date the award notice is posted. Days are calculated as provided in Section 11-35-310(13). Both protests and notices of intent to protest must be in writing and must be received by the appropriate Chief Procurement Officer within the time provided. See clause entitled "Protest-CPO". The grounds of the protest and the relief requested must be set forth with enough particularity to give notice of the issues to be decided.
PROTEST - CPO ADDRESS - MMO: Any protest must be addressed to the Chief Procurement Officer, Materials Management Office, and submitted in writing
(a) by email to protest-mmo@mmo.sc.gov or
(b) by post or delivery to 1201 Main Street, Suite 600, Columbia, SC 29201.
SAP
SAP
Contract Number:
4400037000 Awarded To:
CHERNOFF NEWMAN, LLC (7000112967)
1411 GERVAIS STREET, 5TH FLOOR
COLUMBIA, SC 29201
Maximum Contract Period:
April 24, 2025 through April 23, 2030
Item Description
Rate 00001 Maximum Commission Rate
2.95%
Procurement Officer
ZACH YARBROUGH
Other files
| File | Type | Posted |
|---|---|---|
| Media Placement Amendment 1.docx | DOCX document | |
| Advertising Media Placement Solicitation.docx | DOCX document | |
| Advertising Media Placement Solicitation.docx | DOCX document | |
| Advertising Media Placement Solicitation.docx | DOCX document |
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