Advertising Services
Past Recompete Updated
- Agency
-
Coast Guard
Department of Homeland Security
- Solicitation expected
- Estimated value
- $100,000,000
- Set-aside
- Total Small Business
Forecast facts
- Incumbent contract
-
- 47QRAA22D00DN Federal IDV award held by LMD Agency, Inc. Ordering ends Aug 17, 2027 · Ceiling $255,317,120
- Anticipated award
- Through
- Acquisition strategy
- Follow-on to Existing Contract
- NAICS code
- 541810 Advertising Agencies
- Place of performance
- Not specified
- Forecast number
- F2025072206
- Points of contact
-
- Keiyon McCoy keiyon.a.mccoy2@uscg.mil (206) 815-1214
- Colin MacInnes colin.b.macinnes2@uscg.mil (206) 815-2402
Forecast details come from DHS's Acquisition Planning Forecast System. Agencies' dates and values are estimates.
About this forecast
The U.S. Coast Guard is conducting a total small business set-aside recompete for advertising services supporting military recruiting objectives, with solicitation release estimated for March 16, 2026, and award anticipated September 14, 2026. The contract encompasses media purchasing, creative asset production, social media content management, website services, brand management, and outreach support, running for five years through September 13, 2031.
The estimated award value is $100 million for services performed throughout the United States. Colin MacInnes, Marketing Director (colin.b.macinnes2@uscg.mil, 206-815-2402), serves as the requirements contact, and Keiyon McCoy, National Outreach Coordinator and Contract Specialist (keiyon.a.mccoy2@uscg.mil, 206-815-1214), is the contracting contact.
This recompete follows GSA Federal Supply Schedule contract 47QRAA22D00DN awarded to Lempugh, Inc., doing business as LMD Agency, on August 18, 2022, with a ceiling value of $255.3 million and completion date of August 17, 2027. The incumbent also holds a related single-award woman-owned small business blanket purchase agreement with the Coast Guard valued at $63.8 million for advertising support services to the Coast Guard Recruiting Center, awarded February 27, 2023, with performance through April 1, 2028.
Forecast text
The U.S. Coast Guard requires advertising services to support its military recruiting objectives. Services include media purchasing, creative asset production, social media content management, website services, brand management, and outreach support.
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