Digital Advertising

The Wisconsin Army National Guard has a requirement for digital marketing/advertising. The solicitation number assigned to this action is W912J2-17-T-0013. The solicitation is issued as a Request for Quote (RFQ) from the United States Property and Fiscal Office for Wisconsin, Purchasing and Contracting Division, Camp Douglas, WI 54618.
This is a Women Owned Small Business set aside in accordance with FAR 19.1505 The principle NAICS is 541810 and size standard is 15.0 Million Dollars annual revenue. The Wisconsin Army National Guard has a requirement for digital marketing/advertising for a period of up to 12 months to assist with the WIARNG online recruiting campaign. This acquisition is utilizing procedures in FAR part 13, Simplified Acquisition Procedures.

Contract length will be 12 months or until all funding is exhausted whichever comes first. Anticipated start date is 29September2017
Place of performance will be the awardee's location. Everything will be done online.
Target Audience location will be the state of WI (See SOW)
Quote for the following: At no point will the government discuss its overall budget prior to award.

CLIN 0001: Series of Interactive Banner Ads
Quote for Cost per Click (CPC)
tiny_mce_marker__________Per Click
The government will determine the quantity based on the unit price.
The government will provide the content for the advertisement.

CLIN 0002: Pre-Roll Video Advertisement
Cost per View (1 view constitutes watching the entire video)
tiny_mce_marker____________Per View
The government will determine the quantity based on the unit price.
The government will work with the vendor with creating videos.
See statement of work.

CLIN 0003: Contractor Manpower Reporting
QTY 1 Job tiny_mce_marker__________
Price if applicable for compliance with Contract Manpower Reporting Application
Contractor Manpower Reporting: The contractor shall report all contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for the ARMY collection site. The contractor is required to completely fill in all required data fields using the following web address: http://www.ecmra.mil

 
The Government intends to award a Firm-Fixed Price Contract to the firm that provides the Lowest Price, Technically Acceptable quoter without discussions. Therefore, Offerors should submit their best offer up front. Do not assume you will be able to revise your offer. In order to be deemed technically acceptable Offerors must demonstrate and submit the following
Capability- Offerors must have the ability to place ads on various social media platforms to include Google, Facebook, YouTube, however offerors are not limited to those sites. Any additional sites that have generated successful results are welcome.

Past Performance-- Proposals should provide evidence of past performance on at least two previous contracts similar in scope and nature performed within the last 36 months. Proposal should include:
a. Contract number
b. Description of services
c. Contract value
d. Performance period
e. Point of Contract with current email and telephone number

Capability and Past Performance will be evaluated solely on a Go/NoGO basis as the determining factor for award will be based on price.

See the attached SF 1449 Solicitations for applicable provisions and clauses.

Submittal Requirements: Offerors shall submit the following in order to be considered for award:
1. Pricing of CLINS
2. Cage Code
3. Representation and Certifications FAR 52.212-3 ALT 1
4. Capability and Past Performance documents (limit to 5 pages each)

Submit offers in response to this synopsis/solicitation to curtis.p.clements.mil@mail.mil. Offers received after 1:00pm CST on September 6th 2017 may not be considered unless determined to be in the best interest of the government.

Email any questions to curtis.p.clements.mil@mail.mil Questions may be submitted up until 1200 hrs. (12:00 noon) CST August 24th 2017. Questions will only be accepted via email, questions via telephone will not be accepted nor answered. It is the interested Offerors' responsibility to check FedBizOpps for updated information.