Branding and Marketing Strategy Services

PRE-SOLICITATION NOTICE
Solicitation No.: 19GE50-18-R-0113

The American Consulate General, Frankfurt provides the following Pre-Solicitation Notice regarding the issuance of a Request for Proposal (RFP) for:

Branding and Marketing Strategy Services
U.S. Embassy Vienna, Austria

The Regional Procurement Support Office in Frankfurt, Germany, intends to issue a Firm Fixed-Price Contract during the third quarter of calendar year 2018.

The U.S. Embassy in Vienna requires a Contractor to perform branding, marketing, and advertising services. The successful contractor shall provide services associated with, but not limited to: creating a visual and communications brand, identifying target markets, market testing, design and development of operational program and implementation strategy, development of campaign budget, implementing the campaign, and measuring results.

The successful firm shall design and implement a regional, national, and local outreach campaign using unified branding to give favorable visibility to the range of ties between the U.S. and the citizens of the target countries (Austria, Hungary, and Czechia). The contractor shall also work with the Department of State to amplify, scale, and accelerate existing U.S. initiatives including, but not limited to, conferences, events, professional and educational exchange programs, speaker programs, cultural collaborations, and commemorative events.

Companies interested in the solicitation should express their interest by written correspondence, no later than Wednesday August 29, 2018, to the following email addresses and MUST include the following information: Name of Firm, Name, Telephone, Email Address of Point of Contact and Complete Physical and Mailing Address of Firm DO NOT TELEPHONE.

Email addresses: machendd@state.gov

Firms shall be proficient in written and spoken English.

APPLICATION FOR SOLICITATION DOCUMENTATION CHECK LIST

In applying for the solicitation material, you are acknowledging that your company is able to reach compliance with the following highlighted requirements included in the solicitation.

If you have a Duns number* and have been SAM** registered, please include below. Please note that the requirement to obtain a Duns number and for your company to be SAM registered, will be a mandatory requirement upon contract award.

Duns number:_______________________ SAM Registered: ( ) Yes ( ) No

* Dunn and Bradstreet: www.dnb.com/get-a-duns-number.html
** System for Award Management: SAM.gov

The failure to provide the above documentation when submitting your proposal may result in your proposal being found technically unacceptable and removed from the competition without further discussions.

Solicitation and award will be subject to the laws and regulations of the United States of America. This requirement is being competed utilizing full and open competition procedures.

The Contract Specialist for the administration of this contract is Mr. David Machen, Tel. +49 69 7535 3306, email machendd@state.gov.

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