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Agreement Attachment 1: Goods & Services Proposal and Fees Course Design and Development RFP Office of the Vice Provost for Online Education and Digital Innovation University of Virginia | May 2026 Vendors must complete all applicable sections. Where a service is not offered, indicate N/A. All assumptions, exclusions, and pricing conditions must be disclosed in Section 10.
Section 1: Course Design and Development All tiers assume a semester-long, 3-credit course with a 4–5 month development timeline. Vendors must provide a flat per-course fee inclusive of the defined media package. For multi-course programs, course template development is completed once and applied across all courses; include in program-level pricing, not per-course pricing. Faculty time is noted for context only and is not included in vendor cost. Vendors must clearly state which AI-assisted production tools (e.g. avatar video, AI-generated video, AI voiceover) are included as standard within each tier versus available as add-ons priced in Sections 3–6.
| Pricing Component |
| Unit Definition |
| Total Cost ($) |
| Notes |
| Tier 1 — Foundation |
| Per 3-credit course. Includes: 1 video/module (basic editing, branded intro/outro, lower thirds); 8 basic interactives every other module; baseline accessibility; Canvas build; LXD and faculty consultation throughout. |
| Tier 2 — Enhanced |
| Per 3-credit course. Includes: 1–2 videos/module (light animation, text overlays, b-roll, lower thirds); 8 multi-page interactives + 2 branching scenarios; accessibility audit; Canvas build; LXD and faculty consultation throughout. |
| Tier 3 — Immersive |
| Per 3-credit course. Includes: 2 videos/module (animations, b-roll, motion graphics, lower thirds); 10 multi-page interactives + 5 branching scenarios; full accessibility audit and remediation; Canvas build; LXD and faculty consultation throughout. |
| Course Revision |
| Per 3-credit course. Updates to existing course (up to 50% content revision). Includes LXD support and QA. Targeted updates to content, media, alignment, assessments, or accessibility. |
| Course Redevelopment |
| Per 3-credit course. 50% or more of the course content is altered. More substantial restructuring, may require new media, and significant LXD involvement. |
| Quality Assurance Review |
| Per 3-credit course |
| Project Management |
| % of Total OR Hourly (specify) |
Section 2: Hourly Role Rates Applies to time and materials engagements and standalone hourly support outside of full course development contracts. SME support may be used when OEDI or a school requires vendor-sourced subject matter expertise in lieu of or to supplement faculty involvement. Vendors must describe their process for sourcing, vetting, and managing SMEs upon request.
| Role |
| Hourly Rate ($) |
| Notes |
Senior Learning Experience Designer
Learning Experience Designer
Multimedia Developer
Project Manager
QA / Accessibility Specialist
Subject Matter Expert (SME) — General
Subject Matter Expert (SME) — Specialized / Technical
Other (specify)
Section 3: Video Production — Per Asset Rate Card Rates apply as add-ons to full course engagements or as standalone media-only commissions where OEDI retains learning experience design in-house. Vendors do not capture source footage unless otherwise noted below. Lower thirds are included at all production levels. Captions are not required — UVA provides captioning tools. Vendors must notify OEDI in writing before producing any asset that exceeds the maximum duration listed. Any overage must be mutually agreed upon in advance. Unapproved overages will not be reimbursed.
| Asset |
| Unit |
| Max Duration |
| Per Asset Cost ($) |
| Platform / Notes |
| Video — Basic (editing, branded intro/outro, lower thirds) |
| Per video |
| 10 min |
| Video — Light Animation (text overlays, simple graphics, lower thirds) |
| Per video |
| 10 min |
| Video — Moderate Animation (infographic animations, motion graphics, lower thirds) |
| Per video |
| 10 min |
| Video — Heavy Animation (fully animated explainer, complex motion graphics) |
| Per video |
| 5 min |
| AI Avatar Video (e.g. Synthesia or equivalent) |
| Per video |
| 5 min |
Specify platform
| AI-Generated Video (e.g. Veo3 or equivalent) |
| Per video |
| 2 min |
Specify platform
| Screencast / Software Demo |
| Per video |
| 10 min |
| Video Capture — In-house, Full Day |
| Per day |
| — |
Specify equipment and crew included
| Video Capture — In-house, Half Day |
| Per half day |
| — |
| Video Capture — Vendor-sourced Videographer, Full Day |
| Per day |
| — |
Vendor manages sourcing and coordination
| Video Capture — Vendor-sourced Videographer, Half Day |
| Per half day |
| — |
Section 4: Audio Production — Per Asset Rate Card Rates apply as add-ons to full course engagements or as standalone media-only commissions. Podcast episodes must be professional quality.
| Asset |
| Unit |
| Per Asset Cost ($) |
| Platform / Notes |
| AI Voiceover / Explanatory Audio |
| Per finished minute |
Specify platform (e.g. ElevenLabs)
| Human Voiceover Narration |
| Per finished minute |
| Podcast Episode — Short (under 15 min) |
| Per episode |
| Podcast Episode — Standard (15–30 min) |
| Per episode |
| Podcast Episode — Long (30+ min) |
| Per episode |
Section 5: Interactive Content — Per Asset Rate Card Rates apply as add-ons to full course engagements or as standalone media-only commissions.
| Asset |
| Unit |
| Per Asset Cost ($) |
| Description / Platform |
| Basic Interactive (flashcards, knowledge checks, hotspots, drag and drop) |
| Per interactive |
e.g. H5P; up to 7 screens
| Moderate Interactive (multi-page, branching scenarios, role-play scenarios) |
| Per interactive |
| High Complexity Interactive (multi-branch simulations, immersive scenarios) |
| Per interactive |
| AI Simulation / Conversational AI Experience |
| Per simulation |
Specify platform
Specify platform and hosting model
| AI App — Simple (single-function, no back-end, e.g. decision tree, calculator) |
| Per app |
| AI App — Moderate (multi-function, data input/output, API integration) |
| Per app |
| AI App — Complex (custom AI-powered, database-driven, multi-user) |
| Per app |
Section 6: Images and Graphics — Per Asset Rate Card Rates apply as add-ons to full course engagements or as standalone commissions.
| Asset |
| Unit |
| Per Asset Cost ($) |
| Platform / Notes |
| Stock Photography (e.g. Shutterstock) |
| Per image |
| Vector Art / Stock Illustration |
| Per asset |
| Custom Illustration — Simple |
| Per asset |
| Custom Illustration — Complex |
| Per asset |
| AI-Generated Image |
| Per image |
Specify platform and quality standards
| Custom Banner / Course Header |
| Per asset |
| Infographic Design — Simple |
| Per asset |
| Infographic Design — Complex |
| Per asset |
Section 7: Advisory and Consultation Services
| Service |
| Unit |
| Cost ($) |
| Description |
| Course Audit and Improvement Plan |
| Per course |
Review of existing course with written recommendations
| Program Opportunity Analysis |
| Per program |
Market research, learner demand, competitive landscape
| Accessibility Audit |
| Per course |
WCAG compliance review with remediation recommendations
| Faculty Development Workshop Facilitation |
| Per day |
On-site or virtual
| Learning Experience Framework Development |
| Per engagement |
Custom pedagogical framework or design standards
| Strategic Consultation |
| Per hour |
General advisory support
Section 8: Volume Discounts Course-Based Discounts Applies to full course development engagements (Section 1).
| Volume Tier |
| Discount (%) |
| Notes |
5–10 courses/year
11–20 courses/year
20+ courses/year
Spend-Based Discounts Applies to media-only commissions, advisory services, hourly engagements, and other non-course-based work (Sections 2–7).
| Annual Spend Tier |
| Discount (%) |
| Notes |
$10,000–$24,999/year
$25,000–$49,999/year
$50,000+/year
Vendors may propose alternative discount structures provided they clearly define the applicable scope and conditions.
Section 9: Additional Pricing Conditions Firms must list all assumptions, exclusions, and pricing conditions below. Include travel costs, rush fees, revision policies, SME sourcing process, and a clear statement of which AI tools are included within each tier versus priced separately.
| # |
| Condition / Assumption / Exclusion |