Revised_NAMA-17-Q-0109_Attachments.docx

ATTACHMENT 1

SCHEDULE OF PRICES

1. SERVICES TO BE FURNISHED

(a) The purpose of this contract is to acquire a Media Monitoring Services capable of gathering information about how the agency is portrayed across various media platforms and visualize the resulting information in ways that are useful for decision makers at the National Archives and Records Administration (NARA). All requirements must be provided in accordance with the terms and conditions of this firm-fixed price contract.

(b) Firm-Fixed Price (FFP). The Contractor is required to furnish all the work that can be identified in advance, both in sufficient detail, and for which a fair and reasonable price can be obtained. The FFP must include the fully burdened cost for delivering the services required by this contract. All work for this requirement is considered firm-fixed price work.

2. SCHEDULE OF PRICES

The Schedule of Prices should reflect a summary of all proposed labor categories and/or ODC’s. To substantiate its pricing, the contractor shall attach a separate spreadsheet with a detailed view of the proposed labor categories, fixed hourly rates, and ODC’s. The Government reserves the right to not pay for ODCs which, are not clearly identified and explained in the Contractor’s quotation. The Government does not guarantee that ODCs will be included in the resulting contract.

CLIN = Contract Line Item Number; IAW = In Accordance With; QTY = Quantity; and Yr = Year

Base Year: Months 1-12

Option Year I: Months 13-24

Option Year II: Months 25 - 36

NARA—NAMA-17-Q-0109, Media Monitoring Services

ATTACHMENT 2

REQUIREMENTS

1.0 INTRODUCTION

The National Archives and Records Administration (NARA) is an independent Federal agency that helps safeguard and preserve our nation's history by overseeing the management of all Federal records. The stories of our nation and our people are told in the records and artifacts cared for in NARA facilities around the country and people can discover, use, and learn from this documentary heritage. The mission is to ensure ready access to the essential evidence that documents the rights of American citizens, the actions of Federal officials, and the national experience.

1.1 PURPOSE

1.2 NARA is pursuing the acquisition of a Media Monitoring Services to collect and aggregate media coverage of NARA and compile entries into comprehensive reports that present the information in a clear, easy-to-understand way.

1.3 Track emerging stories that impact public perception of NARA across multiple media channels.

1.4 Create and share visual reports with senior leaders and other selected staff.

1.5 Compare results over time or between individual media, venues, campaigns, and visualize trends in the data with reporting to cover at least a year of archival analysis on NARA media analytical history.

1.6 Gain a better understanding about NARA’s media marketing analytics, performance and areas of improvement to expand our public interest.

2.0 SCOPE OF WORK: MEDIA MONITORING & ENGAGEMENT

· Ability to track and measure audience sentiment via social media platforms and blogs.

· Ability to create multiple search categories each with unlimited keywords

· Unlimited coverage per search (no cap on coverage)

· Ability to change the searches and keywords at any given time.

· Coverage focused on U.S. media

· Retrospective search tool

· Ability to customize source base to search for targeted publications, filter sources by location, readership and medium and other criteria

· Ability to export all articles

· Overview of search results in terms of online articles and social media conversations

· Customized and Interactive Dashboards that provide real-time analysis and benchmark of media coverage

· Ability to analyze the media coverage in terms of volume, sentiment, geographical spread, top publications, media channels, reach, top posters, influencers

· Ability to select time-period of analysis: per day, week, month, and selected dates

· Ability to customize email alerts per user

· Automated periodic overview of dashboards via email

· Allows users to create attractive HTML and/or PDF reports

· Reports include links to “print” articles, radio and television broadcasts, blog posts and social media mentions

· Reports are achievable, downloadable, printable, shareable

· Automation features of the reporting and distribution process are desired

· Report information includes analytics data points and sentiment data

· Overview of search results in terms of online articles and social media conversations

· Ability to set up push notifications to be alerted of new search results

· Ability to forward media coverage via email, sms or other emerging messaging platforms

· Mobile-friendly reports (dynamic) so that appearance is attractive via web or mobile

· Ability to browse the database based on location, beat and type of influencer

· Ability to perform ad-hoc searches on the database based on keywords

· For each influencer found, present contact details and any other information that could be relevant, including publications this influencer writes for, and an overview of the previous coverage published by the media influencer

· Ability to create up to 100 media lists for specific topics

· Ability to export contact details of the media influencers per media list

· Ability to send out press releases via the platform and to monitor the open-rate of the press releases sent out

· Access to consulting and assistance with initial search term setup and ongoing support for search criteria and types for the duration of the subscription

· Access to help support for search/reporting and other features of the online platform

ATTACHMENT 3

NON-DISCLOSURE AGREEMENT

NATIONAL ARCHIVES AND RECORDS ADMINISTRATION (NARA)

*(To Be Completed After Award) Media Monitoring Services

1. NON-DISCLOSURE OF INFORMATION

I hereby certify that I shall not release to anyone not authorized to perform on this contract any information, regardless of medium (e.g., film, tape, photos, documents, etc.), pertaining to any part of this contract unless:

(1) The Contracting Officer has given prior written approval; or

(2) The information is otherwise in the public domain before the date of release.

2. CONFIDENTIALITY OF SENSITIVE INFORMATION

(a) During the course of performance of this contract, I may have access to information and communications considered sensitive by NARA, including but not limited to Personally Identifiable Information (PII). I hereby certify that I shall preserve the confidentiality of all such information and communications and shall not, in any circumstances, disclose any such information or communications for any purposes without the prior written approval of the Contracting Officer.

(b) My failure to abide by the terms of this provision shall be grounds for my immediate removal in accordance with the terms of this contract.

(c) I shall follow all established security safeguards for the protection of all such information and communications.

(d) The details of any safeguards that may be revealed to me by NARA in the course of performance of this contract shall not be published or disclosed in any manner without the Contracting Officer's express written consent.

3. LIMITED DISTRIBUTION OR USE OF PROPRIETARY INFORMATION

(a) During the course of the performance of this contract, I may have access to and use of data and information which may be considered proprietary by other contractors or which may otherwise be of such a nature that its dissemination or use, other than in performance on this contract, would be adverse to the interest of the Agency and these other contractors.

(b) Except as may be otherwise agreed to with these other contractors, I hereby certify that I will not use, disclose or reproduce proprietary data and information belonging to these other contractors other than as required in the performance of this contract; provided, however, that nothing herein shall be construed as precluding the use of any such data or information independently acquired without such limitation.

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