MRKTG_ Examples.pdf
PDF 6 MB Posted
- Solicitation number
- 12.30.24
- Issued by
- Wayne County, Michigan
About this file
This document is a multi-page marketing materials packet for advertising opportunities on the Detroit People Mover (DPM), a public transit system owned and operated by the Detroit Transportation Corporation. The packet provides detailed specifications for various advertising spaces throughout the transit system, including end cards, side panels, door panels, and station domination opportunities at the Huntington Place Station. Available advertising locations range from entrance headers and wall spaces to floor graphics and pillars, with specific dimensions, materials (primarily PSV - Pressure Sensitive Vinyl), and pricing for each space.
The pricing for advertising spaces varies widely, with options from $35 for entrance turnstiles to $2,800 for entrance wall sides. The document includes a comprehensive chart detailing each advertising location's height, width, material, estimated production/installation cost, and quantity available. The materials highlight the versatility of advertising options, noting that during major events, the West Riverfront station is particularly active, with residents and commuters using the People Mover to travel affordably and efficiently throughout downtown Detroit. The marketing materials emphasize flexibility and creativity, encouraging potential advertisers to consider unique branding opportunities across the transit system's various spaces.
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Other files
| File | Type | Posted |
|---|---|---|
| Q&A Document 3.pdf | ||
| WAP Application Guidelines - March 2024.docx | DOCX document | |
| Q&A Document 2.pdf | ||
| RFQ 12.30.24 Vinyl.pdf | ||
| Q&A Document 5.pdf | ||
| Q&A Document 4.pdf | ||
| Q&A Document 1.pdf |
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Text version
Passenger's Side
::c s kl 2�
-----------------------478"W-----------------------�
I 2 Digit Car Number Goes HERE a• TALL INCLUDES 12' BLEED LEFT & RIGHT LEAD EDGE OF TRAIN
Driver's Side
::c s kl 2�
.---------------------------478"W------------------------, I LEAD EDGE OFTRAIN INCLUDES 12' BLEED LEFT & RIGHT 2 Digit Car Number Goes HERE a· TALL
Advertisement Space Heigh t Width Material
Estimated Prod/Install cost each Quantity available
Entrance Header (Above each gate) 16" 10' PSV $250 each 2 Wall Space Above Entrance Headers 29" 9' PSV $350 each 2 Entrance Walls - Sides 6' 25' PSV $2,800 each 2 Entrance Turnstiles 20" 10" PSV $35 each 10 Glass walls at end (Next to platform) 10' 4' Perf PSV $325 each 4 Platform Wall space 5' 16' PSV $1,225 each 1 Pillars - 4 sides (Measurement each side) 6' 14.25 " PSV $125 each 7 Floor Graphics - Entrance on Tiles 8' 12' Floor PSV $1,500 each 1 Pillar) 5' 15' Floor PSV $1,200 each 8
Station Domination: HUNTINGTON PLACE STATION
P-8
P-7
P-6
P-5
P-4
P-3
P-2
P-1
PO-F
~ DETROIT PEOPLE MOVER ll
REAR
PO-R
D-8
D-7
D-6
D-5
D-4
D-3
D-2
D-1
FRONT
END CARDS
18.5"(w) x 24"(h)
Live space 17. 75" x 23.5"
PO-F, PO-R
-SIDE PANELS
49"(w) x 11 "(h)
Live space 48.25" x l 0.5" D-1, D-2, D-7, D-8
P-1, P-2, P-4, P-5, P-7, P-8
-DOOR PANELS
46.5"(w) x 11 "(h)
Live space 46" x l 0.5" D-3, D-6, P-3, P-6
DPM ROUTE MAP/INSTRUCTIONS
49. 75"(w) x 6.5"(h)
Live space 49.25" x 6.5" D-4, D-5
TRANS LITE SPECIFICATIONS:
Transparency 12 mil
Dura Seal Coating 10 mil (5 mil per side)
TOTAL THICKNESS 22 mil
D = Driver Side P = Passenger Side
Typical floor plan of People Mover car with panel positions
NOT AVAILABLE
NOT AVAILABLE
NOT AVAILABLE
| Scope of Work form - new.pdf |
| Scope of Work Creative Services, Design and Graphics |
| DPM Spec for train.pdf |
| Scope of Work form - Creative Services, Graphics and Design.pdf |
| NFL train at Broadway Station during 2024 Draft |
| 12-IMG_6386 - Icon train during Grand Prix |
| West Riverfront Station, example of Banner on back wall |
| Translite Interior Car Cards layout inside the train |
| Huntington Place Station Domination potential pricing - 9-19-2024 |
| Sheet1 |
IMG_9324 - Column wrap at Marriott Hotel, Millender Center Station
File details come from the government source that posted it. Updated .