H98210-12-R-0026_120611.doc

Section SF 1449 - CONTINUATION SHEET

Each

Marketing Communications Services

FFP

FOB: Destination

PURCHASE REQUEST NUMBER: HQ058421460000000

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Public Relations

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Direct Marketing

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Interactive Marketing

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Account Services

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Travel and Related Expenses

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ADDENDUM TO SF1449

ADMINISTRATION INFORMATION

A. POINTS OF CONTACT:

Contracting Officer:

TBD at contract award

4800 Mark Center Drive, Suite 07G12

Alexandria, VA 22350-1300

Telephone: TBD

Email: TBD

Contract Specialist:

John Rowland

4800 Mark Center Drive, Suite 07G12

Alexandria, VA 22350-1300

Telephone: 571-372-2602

Email: john.rowland@osd.pentagon.mil

Contracting Officer's Representative:

TBD at contract award

(COR)

Address: TBD

Telephone: TBD

Email: TBD

The COR is not authorized to make any commitments or changes that will affect price, quality, quantity, delivery or any other terms and conditions of the contract. Reference DFARS clause 252.201-7000 (Contracting Officer’s Representative).

B. INVOICE SUBMISSION:

WIDE AREA WORKFLOW – RECEIPT AND ACCEPTANCE (WAWF-RA)

ELECTRONIC RECEIVING REPORT AND INVOICING INSTRUCTIONS

In accordance with DFARS 252.232-7003, use of electronic payment requests, is mandatory. Use of WAWF will speed up your payment processing time and allow you to monitor your payment status online. There are no charges or fees to use WAWF. Any payment request that is not submitted in electronic form through WAWF will be rejected by the Defense Finance Accounting Service (DFAS).

Invoices must be submitted electronically via the Internet through the Wide Area WorkFlow – Receipt and Acceptance (WAWF-RA) system at https://wawf.eb.mil. The WAWF Vendor Instructions for Installation and Registration Guide is available online at: http://www.wawftraining.com. All questions relating to system setup and vendor training can be directed to the WAWF helpdesk at 1-866-618-5988.

To create your document in WAWF, select one of the following:

If billing for Materials Only or a combination of Materials and Services, select “Invoice and Receiving Report (Combo)”.

If billing for Services Only, select “2-n-1 (Services Only)”.

The following information will be required to route your receiving reports, invoices, and additional e-mails correctly through WAWF:

PLEASE SEND ADDITIONAL E-MAIL NOTIFICATIONS TO:

* NOTE TO CONTRACTOR: The information in these blocks identify the customer responsible for inspection and acceptance of goods or services provided under this contract. In the event problems are encountered when using these codes to process invoices for payment, use the code cited in block 9 of the SF 1449 or block 6 of the SF30 instead.

Mark for, ship from, and LPO DoDAAC codes are not used.

Payment shall be based on receipt of a proper invoice and satisfactory contract performance. The Contractor shall comply with the content of invoice requirements specified at FAR Clause 52.212-4, paragraph (g) "Invoices." Failure to provide a proper invoice may result in return of invoice for correction and delay of payment.

C. CONTRACT TYPE AND DURATION:

Contract award type shall be a Firm-Fixed Price, Requirements Contract. The Period of Performance shall be from date of contract award through one year with five 12-month Option Periods.

D. SECTION 508 ACCESSBILITY STANDARDS:

1. The following Section 508 Accessibility Standards are applicable to this acquisition.

Technical Standards

FORMCHECKBOX

1194.21 - Software Applications and Operating Systems

FORMCHECKBOX

1194.22 - Web Based Intranet and Internet Information and Applications

FORMCHECKBOX

1194.23 - Telecommunications Products

FORMCHECKBOX

1194.24 - Video and Multimedia Products

FORMCHECKBOX

1194.25 - Self-Contained, Closed Products

FORMCHECKBOX

1194.26 - Desktop and Portable Computers

FORMCHECKBOX

1194.41 - Information, Documentation and Support

2. Functional Performance Criteria is the minimally acceptable standards to ensure Section 508 compliance. This block should also be checked to ensure that the minimally acceptable EIT is proposed.

Functional Performance Criteria

FORMCHECKBOX

1194.31 - Functional Performance Criteria

(END OF ADDENDUM)

Performance Work Statement

Marketing Communications Services

1.0

INTRODUCTION

The Joint Advertising, Market Research and Studies (JAMRS) program requires a Contractor to perform full-service Marketing and Advertising services. The work involves brand planning, identifying target markets, design and development, conducting and administrating campaigns, secure database management and website properties.

2.0 BACKGROUND

JAMRS leads the Defense Human Resources Activity (DHRA) marketing communications effort and performs work on behalf of the Under Secretary of Defense for Personnel & Readiness [USD (P&R)]. Policy oversight for the JAMRS program is provided by the Deputy Under Secretary of Defense Military Personnel Policy (DUSD/MPP) office. JAMRS focuses its corporate advertising efforts on adults and the general American public who influence youths’ career decisions. JAMRS leaves the responsibility of youth prospects and member-retention advertising to the respective military Services. Demands on today’s military and their families have never been greater, as DoD continues to recruit for its all-volunteer force. JAMRS provides valuable resources and communications programs from a holistic military perspective, enabling DoD and the Services to make informed, research-based decisions to enhance their individual recruiting efforts. JAMRS maintains databases and conducts research on a wide variety of military-related populations. JAMRS also executes programs on behalf of the Office of the Secretary of Defense (OSD), including corporate branding, advertising and marketing programs.

3.0 SCOPE

The Contractor shall provide all personnel, equipment, materials and management to provide a full range of marketing, corporate branding, and communications (including advertising, direct marketing, database marketing, interactive marketing, public relations, and planning/research) that complements and supports each of the military Services’ (i.e. Army, Marine Corps, Navy, Air Force, Coast Guard, and their Active, Guard and Reserve components) recruiting and retention programs, in addition to providing the resources necessary to provide future JAMRS and DoD needs for the creation and execution of integrated marketing communications solutions. The Government estimates that 16 task orders will be issued per year.

4.0 REQUIREMENTS The Contractor shall:

4.1 Account Planning. Provide account planning, strategy, resource management, assessment and mid-course correction as necessary.

4.1.1. Report and monitor (per project) deadlines/milestones and status of actions. The report shall be accessible to JAMRS advertising staff (Director, Advertising Chief, Project Officers).

4.1.2. Submit a comprehensive and detailed annual plan to JAMRS in August of each Fiscal Year (FY) that includes a statement of JAMRS key advertising and market research objectives, strategies for achieving them, expected outcomes, evaluation procedures and an FY quarterly budget for the program’s execution. The activities detailed in the plan shall be executable and feasible within the constraints provided by the JAMRS program.

4.1.3. Maintain, inventory, trademark, copyright and preserve all digital content and files, films, tapes, commercials, slides, negatives and any other items produced by the Contractor on behalf of JAMRS and required by JAMRS for continuity of operations and protection of JAMRS materials. No such items can be destroyed or discarded without prior approval from JAMRS.

4.1.4.

Maintain all master videotapes and audio tapes along with complete documentation concerning talent contracts, music rights and any information needed to determine legal issues involving broadcast, or use or distribution of any and all broadcast products to any audience at any time. All broadcast products are the property of JAMRS and will be provided by the Contractor, on request, any time with use limited only by talent contracts.

4.1.5.

Conduct a semiannual inventory of materials provided during the contract, which lists all items stored and maintained by the Contractor, to include storage location.

4.2. Media Planning and Execution. Integrate the planning and execution of all programs across multiple media and disciplines: Configure and manage performance teams to fulfill JAMRS requirements within the scope of this contract. Provide support to JAMRS to evaluate current strategies and tactics (from both a media and messaging standpoint) and develop any necessary changes to strategies, or the tactical execution of those strategies. Provide expert counsel in the areas of media mix and spending, as well as in the specific areas of media planning and content (creative) development and evaluation.

4.3. Market Research and Reporting. Conduct market research, special studies, analysis and reporting. Review, revise, analyze, report on and/or develop customized market/media research and special studies to support JAMRS and DoD stakeholder needs (i.e. the Secretary of Defense).

4.3.1.

Develop a thorough understanding of the DoD markets (parents, educators, recruiters and youth) to develop persuasive, effective communications.

4.3.2.

Conduct robust market research that provides answers to basic questions like, “How do we make military service personally relevant to the audience we want to reach?” Or, “How do we leverage our strengths and minimize the barriers to consideration of military service with this market?”

4.3.3.

Use various types of market-research services such as conducting focus groups, individual interviews and surveys (telephone, in-person, electronic/Internet) preparing/distributing surveys, providing experienced counsel on JAMRS research (such as tracking studies) and, for all research, the ability to generate actionable insights from the results and information.

4.3.4. Conduct Influencer Communication Strategy Research. This research determines the fundamental values of influencers and their motivations that drive choices recommending military service, postsecondary education and civilian employment. This research identifies the rational and emotional components that surround the enlistment decision and the recruiting/influencer process and show how these rational and emotional components are linked. The results of this study will be used in the development of a communications strategy for JAMRS current influencer advertising print campaign.

4.3.5. Conduct user testing for JAMRS websites and implement Government approved site updates based upon testing recommendations.

4.3.6. Execute and evaluate all aspects of the direct marketing program (direct mail, phone, interactive, and any other forms of direct response marketing). Provide direct marketing that incorporates effective timing of messages, a method of reaching target markets directly with diversity in advertising formats (e.g. phone, direct mail business reply cards, Internet, etc.). Compile, reproduce, merge/purge, track and test direct response services. Customize mailing/calling/contact lists and develop interactive (e.g. Internet) direct marketing programs (part of an integrated drive-to-web campaign). Explore and assess relevant new forms of direct marketing communication.

4.4. Database Services. Oversee, maintain and store large amounts of data (i.e. Joint Leads, High School Master File [HSMF] and the Selective Service System [SSS] file) in a highly secure manner that meets all Federal law requirements including the Privacy Act and Defense Information Assurance Certification and Accreditation Process (DIACAP). Compile, process and distribute files based on the needs of JAMRS stakeholders. Compile, reproduce, merge/purge, track and test direct response services and/or customized lists. This includes setting processing specifications for every file release and review and quality control of all distributed fields to the Services. The database provides JAMRS with the ability to measure the effectiveness of list purchases through ongoing analysis as well as removal of names of individuals who are currently enlisted, or are enlisting in the Armed Forces or who have asked that their names be removed from future recruitment lists.

4.4.1. Manage a Joint Leads program by compiling “leads” (i.e. people who request information) from sources that have historically included but are not limited to: SSS Direct Mail Brochure Business Reply Cards, and websites (www.myfuture.com, www.militarycareers.com and www.todaysmilitary.com). Dates of receipt vary according to source of potential leads (e.g. web, daily; mail, daily). Upon receipt from the above sources, leads shall be placed into the Joint Leads for database maintenance, processing, management and daily dissemination to the Service Bureaus (vendors), and Data Management Divisions of the Services.

4.4.2. Manage and maintain a separate HSMF database comprised of youth who have not yet requested information on military service (i.e. potential leads) but are in the target age group. Sources shall include: commercial list vendors, state agencies (e.g. Departments of Motor Vehicles/Public Safety) and information on youth who have taken the Armed Services Vocational Aptitude Battery (ASVAB) in their high schools. All potential lead information from the above sources shall be placed into the HSMF for database maintenance, processing, management and dissemination to the Service Bureaus and Data Management Divisions of the Services.

4.4.3. Provide support to the Selective Service System to receive monthly registrant files. Process the monthly SSS files on a quarterly basis. Process and distribute approximately three million names annually through SSS mail files. Manage the monthly Joint Service direct mail campaign to new SSS registrants, to generate recruiting leads for the Services.

4.4.4. Obtain college data files (more than three million names) from various national commercial list sources .

4.4.5. Process and store permanent, monthly suppression files of 7,000,000 names (from multiple sources).

4.4.6. Ensure that marketing (Direct and Interactive) database solutions are continually maintained and upgraded throughout the lifecycle of the system. Provide support to the Government by enabling DoD certification and accreditation in accordance with DoD Instruction 8510 DoD Information Assurance Certification and Accreditation Process (DIACAP).

4.5. Interactive Marketing. Provide interactive communications services related to the development and maintenance of websites, planning and execution of online advertising, planning and execution of other forms of Interactive/Direct media – including new and emerging forms of technology (social media, mobile and tablet media, blogs, podcasts, etc.).

4.5.1.

Develop the Government’s targeted websites (www.todaysmilitary.com), www.myfuture.com, www.jamrs.org, www.dmren.org and JAMRS/DoD’s .mil or .gov related sites), information technology resources and web hosting/mastering capability.

4.5.2.

Conduct user testing (e.g. digital experience, focus groups, and website content reviews) on targeted websites (www.todaysmilitary.com), www.myfuture.com, www.jamrs.org, www.dmren.org and JAMRS/DoD’s .mil or .gov related sites).

4.5.3.

E-mail JAMRS stakeholders as required about program updates and events (e.g. market research results, Direct marketing/Interactive Conferences and new products).

4.5.4.

Conduct online maintenance updates (e.g. photo changes, site management and architectural improvements), upon request by the COR.

4.5.5.

Maintain ongoing website metrics analysis reporting capability. The Contractor shall ensure that their web-based reporting tool is available with industry-standard security and service-level (e.g. 99% or greater connection) and complies with all applicable DoD website administration and privacy policies.

4.5.6.

Implement, monitor and update search placements on Google and Yahoo! Search engines for JAMRS website properties. Maintain high “sponsor” rankings (Top 5) for the entire period of performance.

4.5.7.

Plan and implement media campaigns online and with other emerging media as required (e.g. social, mobile, tablet, etc.); produce multiple sizes/formats of online and emerging media ads.

4.6. Public Relations. Plan, coordinate and execute all Public Relations (PR) outreach programs and services to positively reach influencer targets; help JAMRS address and defuse issues (e.g. consumer and special interest group protests about capturing and using consumer data for recruiting); train JAMRS personnel in PR; produce a Joint Service print publication and support JAMRS approved marketing campaigns. Services involve:

4.6.1.

Promoting JAMRS advertising and other marketing initiatives.

4.6.2.

Responding to DoD public affairs media queries with media relations efforts.

4.6.3.

Coordinating, collecting and executing all media services including wire releases, broadcast clippings, media training and Factiva® searches.

4.6.4.

Coordinating and executing an all-Service PR roundtable discussion group circuit to facilitate cross-Service speaking engagements on PR-related issues and strategies.

4.6.5.

Developing and producing press releases, public affairs guidance, press kits and other media materials.

4.6.6.

Maintaining and updating existing crisis communications plans and working with JAMRS to help defuse issues that arise.

4.6.7.

Conducting media training with JAMRS personnel, such as developing messages, understanding the media and preparing for an interview.

4.6.8. Creating concepts, developing and producing a 40- to 44-page full color Joint Service print publication through the mechanicals phase. This includes screening and hiring a professional photographer, interviewing military candidates and writing all copy.

4.7. Collateral Materials. Provide support to the Government with the following communications services by developingcollateral materials that promote or augment JAMRS marketing, media and military awareness efforts (e.g. pamphlets, magazines, booklets, brochures, leaflets, newsletters, newspaper advertisements, catalogs, printed and/or electronic displays, posters), and by Developing trade show/exhibits, conference and event-planning services; consumer promotion and event marketing; and multicultural target marketing.

4.8. Production Services. Provide all commercial production services required for the execution of JAMRS integrated, corporate branding, marketing and communications programs (including research, advertising, direct marketing, database marketing, interactive marketing, broadcast (TV and radio), Print and PR). Such production capabilities include all forms of art and graphic design services; all forms of commercial photography and videography services (film, digital and videotape); interactive marketing production (website, CD-ROM, etc.; radio recording; and the revision/editing of all materials in any media format.

4.9. Measure Integrated Media Effectiveness. Employ standard advertising industry measures of effectiveness in media planning, placement and evaluation to include reach and frequency, cost-per-thousand, Gross Rating Points (GRPs), audience composition, audited circulation data, editorial profiles, and ratings. These shall be used by the Contractor to determine the most cost-efficient media to reach JAMRS target audiences. Conduct post-buy analyses by comparing actual results to the media plan(s). Negotiate performance guarantees with media sources, pursuing make-good advertising placements if actual performance does not meet such guarantees.

4.10. Adult Influencer Campaigns. Execute and evaluate adult influencer (e.g. parents, teachers, coaches, clergy) marketing communications campaigns. Campaigns shall be executed through integrated print, broadcast (e.g. corporate image TV and public service announcements), online, direct marketing and PR efforts. Provide support to the Government to evolve the current effort in terms of content and media placement.

4.11. Creative Development. Provide creative work that fully embraces JAMRS mission and that is well conceived to execute multi-disciplinary marketing communications programs. Produce creative work across various media that is based on relevant planning insights.

4.12. Integrated Media Planning and Buying. Perform integrated media planning and buying functions that can seamlessly execute across a full array of traditional media forms (e.g, mass print and broadcast), integrated/emerging media forms, and direct marketing vehicles. Provide high value for JAMRS media dollars, from both an efficiency and added-value standpoint, and be adept at media measurement techniques to help JAMRS evaluate the effectiveness and efficiency of its media buys.

4.13. Marketing Communications Training. Provide marketing communications training to DoD personnel through conferences and seminars (e.g. annual Interactive/Direct Marketing Conferences and Advertising Boot Camps).

4.14. Branding, Advertising and Marketing Support of Other OSD Stakeholders. Assist other OSD stakeholders (e.g. Recruiting Command leadership, Defense Human Resources Activity (DHRA) and the Secretary of Defense & programs (e.g. Under Secretary of Defense for Personnel and Readiness, Defense Civilian Personnel Advisory Service (DCPAS), Sexual Assault Prevention and Response Office (SAPRO), Federal Voting Assistance Program (FVAP) and Common Access Card (CAC) programs) with occasional branding, advertising and marketing support.

4.15. Post Award Conference. Participate in a Post-Award Conference. This meeting shall provide an introduction between the Contractor personnel and Government personnel who will be involved with the contract. The meeting shall provide the opportunity to discuss technical, management and security issues. Be prepared to discuss any items requiring clarification. Provide a written summary of the Post-Award Conference.

5.0 CONTRACTOR PERSONNEL AND MANAGEMENT PLAN

5.1. Contractor Personnel. Provide a highly professional and experienced account management team to lead and manage a diverse and complex marketing communications program. The team shall be led by a seasoned professional experienced in managing integrated marketing communications programs similar in scope to the JAMRS program. Contractor personnel shall:

5.1.1. Demonstrate extensive advertising expertise in the area of military recruiting, such as in-depth knowledge of DoD’s major market segments (parents, educators, recruiters and youth).

5.1.2. Demonstrate extensive experience with military recruiting, as well as have the capability to conduct market research on military recruiting related topics.

5.1.3. Demonstrate expert knowledge of military recruiting in order to provide informed counsel and Service-specific military recruiting recommendations.

5.1.4. Be well versed in all aspects of marketing communications, including traditional and emerging media, direct marketing, interactive marketing and public relations.

5.1.5. Demonstrate account management experience that shows account team can be responsible for JAMRS general advertising, interactive marketing, PR and direct marketing costs to ensure JAMRS is meeting its program objectives.

5.1.6. Demonstrate Interactive Marketing experience that shows a thorough understanding and mastery of DoD policy as it relates to the use of persistent cookies in Government marketing.

5.1.7. Demonstrate extensive Direct Marketing expertise in list purchasing, secure database management, and the DIACAP accreditation process. The Contractor must demonstrate current certification in the DIACAP accreditation process. Examples of individual skill would include ensuring that marketing (Direct and Interactive) database solutions are continually maintained and upgraded throughout the lifecycle of the system; and compiling, reproducing, merging/purging, tracking and testing direct-response services and/or customized lists. This also includes setting processing specifications for every file release, and review and quality control of all distributed files to the Services.

5.2. Project Management Plan. Include a project management plan for providing complete program management support that will fully integrate, control, and document all phases of the contract requirements. The project management plan shall provide a summary of the necessary managerial, administrative, and financial management resources necessary to ensure the quality of JAMRS program strategies and executions, ensure the execution and integrity of databases, and adhere to established financial reporting procedures. The project management plan should fully address how the Contractor will accomplish and implement the PWS requirements for the various marketing communications and database services; including any significant partner and/or subcontract resources and how the activities of those partners and/or subcontract resources will be effectively integrated on behalf of JAMRS programs.

6.0

DELIVERABLES

Deliverables will vary, and will be specified under individual task orders. Following is a listing of the types of work products/deliverables that the Contractor may be required to provide in performance of the PWS under resulting task orders. These activities are either currently part of JAMRS existing corporate branding, advertising and marketing programs, or are judged to be core programs or desirable elements in new programs. In all cases, the Contractor shall have the capability to provide adequately for their creation, execution, continuation, evolution and/or addition under this new contract. All are subject to Government approval. Provide integrated marketing communications solutions to include: account management; planning and research; mass media plans and creative multimedia campaign execution; Internet/interactive/emerging media capabilities; direct response and database marketing; multicultural marketing; promotional and event marketing; public relations; telemarketing; conference/trade show planning; any requisite production capabilities (e.g. commercial art/graphic design, photography, videotape and film production); and administrative support.

7.0

CONTRACTOR TRAVEL

Travel is included in this contract and shall be specified by task order. Travel will include: meetings, briefings, conferences, photography/videography shoots, interviews, focus groups and other research. All travel shall be in accordance with FAR 31.205-46 and applicable travel regulations (Joint, Federal or Standardized). Contractor payment claims shall include applicable documentation to support actual costs incurred (e.g. airfare and hotel/lodging receipts) as well as any receipts valued at or above $75.00. Failure to provide appropriate documentation may result in loss of reimbursement of travel expenses.

8.0

TRANSITION OF CONTRACT SERVICES

Provide a plan for transition in and out services to ensure minimum disruption to vital Government business. This plan shall address how the Contractor will work with the incumbent and Government personnel to ensure that there will be no service degradation during and after the transition-in period (initial ninety (90) day period after date of contract award) and during the transition-out period (ninety (90) day period prior to date of contract expiration).

9.0

QUALITY CONTROL

Implement and maintain a Quality Control Plan (QCP) to ensure work performed conforms to the scope of work and meets the requirements under this PWS. The QCP shall, at a minimum provide a method for performing inspections; identifying, correcting and preventing problems/defective service; addressing customer complaints, and improving the quality of services over the life of the contract.

10.0

QUALITY ASSURANCE.

10.1. The Government reserves the right to perform inspections and surveillance to evaluate the Contractor’s compliance to the contract terms and performance of the requirements in the PWS. The Government will make every effort to ensure that the surveillance methods described below are conducted in an objective, fair, and consistent manner.

10.1.1. Periodic Surveillance. This action occurs when the COR or other Government official observes a deficiency. Examples include evidence from accidents, incidents, or delays. Regardless of where in the line-of-duty the COR observes contractual procedures not being followed, he/she has an obligation to document and report the deficiency to the Contracting Officer.

10.1.2. Customer Complaint Surveillance. This action is instituted when the COR receives a complaint from a stakeholder, e.g., JAMRS Director, Chief of Advertising, Project Officer, etc. regarding contractor service. The COR will obtain the complaint in writing and then conduct an investigation to determine its validity. If the complaint is deemed valid, the COR will immediately notify the contracting Officer for action. The COR will notify both the Contract Manager and the complainant of the Government’s response to their complaint.

10.2. Contract Discrepancy Report (CDR). In the event of unsatisfactory contractor performance, the COR or CO will issue a CDR that will explain the circumstances and findings concerning the incomplete or unsatisfactory service. The contractor shall acknowledge receipt of the CDR and respond in writing as to how he/she shall correct the unacceptable performance and avoid a recurrence. The Government will review the contractor's corrective action response to determine acceptability and will use any completed CDR as part of an overall evaluation of Contractor performance when determining present or future contractual actions.

10.3. The table below identifies the Critical Performance Elements and the respective Performance Standards and Acceptable Quality Levels (AQLs) which the Government will use to determine contractor performance. Each task order will include specific performance standards.

Performance Element: Timeliness

Acceptable Quality Level:

The contractor shall provide deliverables on time in accordance with the delivery schedule 95% of the time.

11.0

APPLICABLE DOCUMENTS

11.1.

Publications and websites applicable to this PWS are listed below. These provide insight into today’s military – its mission and people, as well as issues facing JAMRS corporate branding, advertising and marketing program, and the Services’ recruitment advertising programs.

Departmental Publications.

11.1.1.

The Department of Defense www.defense.gov 11.1.2.

Defense Technical Information Center www.dtic.mil 11.1.3.

DoD Directive 5400.11

11.1.4.

DoD Instruction 5400.11-R

11.1.5.

DoD Instruction 8500.2

11.1.6.

DoD Instruction 8510.01

11.1.7.

DoD Instruction 8570.01

11.1.8 DoD Instruction 8570.01-M

11.1.9.

OMB Memorandum M-10-22

11.1.10. DoD Website Administration Policies and Procedures: http://www.defense.gov/webmasters/policy/dod_web_policy_12071998_with_amendments_and_corrections.aspx Service Flagship Magazines.

Army

Soldiers http://www.army.mil/soldiers/ Marine Corps Marines http://marinesmagazine.dodlive.mil/ Navy

All Hands http://www.navy.mil/allhands.asp# Air Force Airman http://airman.dodlive.mil/ Coast Guard Coast Guard http://www.uscg.mil/mag/default.asp Service Recruiting Websites.

Army

Active:

www.goarmy.com Reserve: www.goarmy.com/reserve Guard: www.nationalguard.com Marine Corps http://www.marines.com/#default Navy

Active: www.navy.com Reserve: www.navyreserve.com Air Force

Active: www.airforce.com Reserve: www.afreserve.com Guard: www.goang.com Coast Guard www.gocoastguard.com

(END OF PERFORMANCE WORK STATEMENT)

CLAUSES INCORPORATED BY REFERENCE

INSTRUCTIONS TO OFFERORS

OFFERORS SHOULD NOTE THE FOLLOWING IMPORTANT INFORMATION REGARDING PROPOSAL SUBMISSION:

1. CCR: Any Offeror that submits a proposal in response to this solicitation must be registered in the Central Contractors Registration (CCR), in accordance with FAR Clause 52.232-33 and DFARS Clauses 252.201-7000 and 252.204-7004 Alt A, prior to contract award. Registration information can be found at https://www.bpn.gov/ccr/default.aspx.

2. Communication: Solicitation information and amendments will be posted to the Federal Business Opportunities website at www.fbo.gov. Offerors may email written questions requesting clarification of the Request for Proposal (RFP) to the Contract Specialist, John Rowland, at: john.rowland@osd.pentagon.mil. No information concerning this solicitation or requests for clarification will be provided in response to telephone calls. Questions will be received up to 12:00 PM Eastern on 03 Jul 2012. Questions received after this time and date may not be answered.

3. Proposal Submissions: All proposal submissions in response to this solicitation must be received no later than 2:00 PM Eastern on 01 Aug 2012. No electronic submissions will be accepted. Submit proposals to the address below:

DHRA PSO

Attn: John Rowland Solicitation No. H98210-12-R-0026

4800 Mark Center Drive Suite 07G12

Alexandria, VA 22350

Proposal: Proposals shall be separated into the following three volumes. Each volume shall be submitted in individual folders/binders:

A. VOLUME I – Business Proposal: Offerors shall submit one hard copy of Volume I. This volume shall include:

i. Signed copy of the Standard Form 1449, with blocks 17 and 30 completed.

ii. Signed copy of the Standard Form 30 of any amendments issued against this RFP.

iii. Offeror’s DUNS number, Cage Code, and Tax ID number.

iv. Completed Representations and Certifications of Offeror (FAR Clause 52.212-3 Alt I and DFARS Clause DFARS 252.212-7000).

v. All completed clauses that require an offeror’s response.

vi. Completed Agency Questionnaire (Attachment A).

vii. Completed Commercial Item Small Business Subcontracting Plan (Attachment B).

B. VOLUME II – Technical Proposal: Offerors shall submit one original and three hard copies of Volume II. This volume shall include:

i. Technical Proposal: This section shall address the technical requirements of the Performance Work Statement (PWS) and Evaluation Factors (Attachment C). The technical proposal shall not exceed 30 pages.

ii. Sample Task Orders: Attached to this solicitation are two sample task orders of possible work to be completed (Attachments D and E). Offerors shall submit a technical proposal addressing the requirements of each sample task order. Each proposal shall be annotated to the corresponding attachment. Each sample task proposal shall not exceed 20 pages.

iii. Past Performance References: Offerors shall submit no more than 3-5 relevant and recent past performance references. All references shall address current projects or those completed within the last three years. The Past Performance reference information shall include the following:

· Name, email, and telephone numbers for points of contact

· Project Name

· Date of Contract

· Type of Contract

· Dollar Value of Contract

· Period of Performance

· Description of services/supplies provided

· Description of the relevance to the current requirement being solicited

Should the offeror possess no relevant past performance, a written statement shall be provided by the offeror so indicating. In this case, the offeror will not be evaluated favorably or unfavorably on past performance and will be assigned a rating of Unknown Confidence.

iv. Past Performance Relevancy Questionnaire: Offerors shall complete and include a Past Performance Relevancy Questionnaire for each reference submitted (Attachment F).

v. Case Studies: See paragraph 3.3, Element E, of Attachment C.

vi. Offerors shall provide draft copies of the Quality Control Plan (QCP) and Project Management Plan (PMP) in accordance with the PWS.

C. VOLUME III – Price Proposal: Offerors shall submit one hard copy of Volume III. This volume shall include:

i. Offerors shall provide the labor categories and fully burdened labor rates proposed for completing the tasks of this requirement, for the Base and all Option years. Each labor category proposed for this contract shall be clearly defined.

ii. Sample Tasks Pricing: Offerors shall submit a price proposal for each sample task.

(END OF INSTRUCTIONS TO OFFERORS)

CLAUSES INCORPORATED BY FULL TEXT

52.203-2 CERTIFICATE OF INDEPENDENT PRICE DETERMINATION (APR 1985)

(a) The offeror certifies that --

(1) The prices in this offer have been arrived at independently, without, for the purpose of restricting competition, any consultation, communication, or agreement with any other offeror or competitor relating to –

(i) Those prices,

(ii) The intention to submit an offer, or

(iii) The methods of factors used to calculate the prices offered:

(2) The prices in this offer have not been and will not be knowingly disclosed by the offeror, directly or indirectly, to any other offeror or competitor before bid opening (in the case of a sealed bid solicitation) or contract award (in the case of a negotiated solicitation) unless otherwise required by law; and

(3) No attempt has been made or will be made by the offeror to induce any other concern to submit or not to submit an offer for the purpose of restricting competition.

(b) Each signature on the offer is considered to be a certification by the signatory that the signatory --

(1) Is the person in the offeror's organization responsible for determining the prices offered in this bid or proposal, and that the signatory has not participated and will not participate in any action contrary to subparagraphs (a)(1) through (a)(3) of this provision; or

(2) (i) Has been authorized, in writing, to act as agent for the following principals in certifying that those principals have not participated, and will not participate in any action contrary to subparagraphs (a)(1) through (a)(3) of this provison ______________________________________________________ (insert full name of person(s) in the offeror's organization responsible for determining the prices offered in this bid or proposal, and the title of his or her position in the offeror's organization);

(ii) As an authorized agent, does certify that the principals named in subdivision (b)(2)(i) above have not participated, and will not participate, in any action contrary to subparagraphs (a)(1) through (a)(3) above; and

(iii) As an agent, has not personally participated, and will not participate, in any action contrary to subparagraphs (a)(1) through (a)(3) of this provision.

(c) If the offeror deletes or modifies subparagraph (a)(2) of this provision, the offeror must furnish with its offer a signed statement setting forth in detail the circumstances of the disclosure.

(End of clause)

CLAUSES INCORPORATED BY FULL TEXT

52.209-7 INFORMATION REGARDING RESPONSIBILITY MATTERS (FEB 2012)

(a) Definitions. As used in this provision--

Administrative proceeding means a non-judicial process that is adjudicatory in nature in order to make a determination of fault or liability (e.g., Securities and Exchange Commission Administrative Proceedings, Civilian Board of Contract Appeals Proceedings, and Armed Services Board of Contract Appeals Proceedings). This includes administrative proceedings at the Federal and State level but only in connection with performance of a Federal contract or grant. It does not include agency actions such as contract audits, site visits, corrective plans, or inspection of deliverables.

Federal contracts and grants with total value greater than $10,000,000 means--

(1) The total value of all current, active contracts and grants, including all priced options; and

(2) The total value of all current, active orders including all priced options under indefinite-delivery, indefinite-quantity, 8(a), or requirements contracts (including task and delivery and multiple-award Schedules).

Principal means an officer, director, owner, partner, or a person having primary management or supervisory responsibilities within a business entity (e.g., general manager; plant manager; head of a division or business segment; and similar positions).

(b) The offeror ( ) has ( ) does not have current active Federal contracts and grants with total value greater than $10,000,000.

(c) If the offeror checked “has” in paragraph (b) of this provision, the offeror represents, by submission of this offer, that the information it has entered in the Federal Awardee Performance and Integrity Information System (FAPIIS) is current, accurate, and complete as of the date of submission of this offer with regard to the following information:

(1) Whether the offeror, and/or any of its principals, has or has not, within the last five years, in connection with the award to or performance by the offeror of a Federal contract or grant, been the subject of a proceeding, at the Federal or State level that resulted in any of the following dispositions:

(i) In a criminal proceeding, a conviction.

(ii) In a civil proceeding, a finding of fault and liability that results in the payment of a monetary fine, penalty, reimbursement, restitution, or damages of $5,000 or more.

(iii) In an administrative proceeding, a finding of fault and liability that results in--

(A) The payment of a monetary fine or penalty of $5,000 or more; or

(B) The payment of a reimbursement, restitution, or damages in excess of $100,000.

(iv) In a criminal, civil, or administrative proceeding, a disposition of the matter by consent or compromise with an acknowledgment of fault by the Contractor if the proceeding could have led to any of the outcomes specified in paragraphs (c)(1)(i), (c)(1)(ii), or (c)(1)(iii) of this provision.

(2) If the offeror has been involved…