FeeProposal_TravelersMarketing_ODOTRFPFSPSponsorship.pdf
PDF 153 KB Posted
- Attached to
- Competitive Selection OH|DOT50626-1
- Contract number
- DOT50626-1
- Issued by
- Ohio
About this file
The document is a Request for Proposals (RFP) for a Freeway Service Patrol (FSP) Sponsorship from the Ohio Department of Transportation (ODOT), submitted by Travelers Marketing on behalf of their sponsor GEICO. The proposal is dated for submission on 5.1.2025, covering a one-year term from July 1, 2025, to June 30, 2026.
The proposal outlines an annual sponsorship payment of $850,000 to ODOT, which will be remitted quarterly and maintains the current sponsorship structure. The sponsorship includes up to 32 co-branded patrol vehicles, recognition on at least 150 highway signs, branded operator uniforms, motorist handouts, a digital survey platform, and ongoing social media engagement. Beyond the financial contribution, the sponsor will also cover additional program management costs, including a digital survey website (www.SafetyPatrolinfo.com), production of co-branded motorist handouts, and distribution of sponsor-branded giveaway items like ponchos, emergency blankets, and Gecko plushies for assisted motorists.
View the file
Other files
| File | Type | Posted |
|---|---|---|
| 506-26.pdf | ||
| Signature.pdf | ||
| TravelersMarketing_AffirmationandDisclosure.pdf | ||
| TechnicalProposal_TravelersMarketing_ODOTRFPFSPSponsorship.pdf | ||
| Score_Notes.docx | DOCX document | |
| Score_Sheet.xlsx | XLSX spreadsheet |
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Text version
O H I O D E PA R T M E N T O F T R A N S P O R T A T I O N
REQUEST FOR PROPOSALS FOR ODOT FREEWAY SERVICE PATROL SPONSORSHIP
F E E P R O P O S A L S U B M I T T E D O N 5 . 1 . 2 0 2 5
R F P F O R O D OT F S P S P O N S O R S H I P | PAG E 2
Travelers Marketing, on behalf of our sponsor, GEICO, proposes an annual sponsorship payment of $850,000 to the Ohio Department of Transportation (ODOT) for a one-year term beginning July 1, 2025, and ending June 30, 2026.
This annual payment remains consistent with the current sponsorship structure, reflecting the continued delivery of stable program value. The ODOT FSP sponsorship program maintains its established scope and visibility, including up to 32 co-branded patrol vehicles, recognition on a minimum of 150 highway informational signs, branded operator uniforms, distributed motorist handouts, a digital survey platform, and ongoing social media engagement.
The number of vehicle placements, the geographic coverage area, the volume of annual assists, and the program’s public impressions have remained consistent over the past term, ensuring that the sponsor’s reach and the program’s impact continue at a high and reliable level.
In addition to the annual payment to ODOT, the sponsor also covers costs associated with ongoing program management, support and engagement. This includes the management and operation of the digital survey website (www.SafetyPatrolinfo.com), the production and distribution of an annual supply of co-branded motorist handouts, and the provision of sponsor-branded giveaway items—such as ponchos, emergency blankets, and Gecko plushies—for distribution to assisted motorists, as supplies are available.
Travelers Marketing will remit the annual payment to ODOT on a quarterly basis, and guarantees this payment for the one-year term. This structure ensures uninterrupted financial support for the FSP program while maintaining consistent visibility and value for both ODOT and the sponsor.
FEE PROPOSAL
mailto:www.SafetyPatrolInfo.com?subject=
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