Freeway Service Patrol Sponsorship

The Ohio Department of Transportation (ODOT) Freeway Service Patrol (FSP) Sponsorship Indefinite Delivery Vehicle (IDV) provides a comprehensive marketing and transportation support platform for sponsorship of roadside assistance services. The contract enables a selected sponsor to obtain prominent branding and marketing rights across six metropolitan regions in Ohio, including vehicle wrappings, uniform markings, highway signage, and digital platform exposure. Specifically, the IDV allows for up to 32 co-branded patrol vehicles, recognition on 150 highway signs, branded operator uniforms, motorist handouts, and ongoing social media engagement related to transportation safety services.

Travelers Marketing LLC has been awarded the prime contract for this IDV, with GEICO as the primary sponsor, effective from July 1, 2025, to June 30, 2026. The contract is a competitive selection type, covering the state of Ohio, with an annual sponsorship payment of $850,000 to ODOT. The total contract value includes sponsorship rights, program management costs, and additional marketing support such as digital survey platforms and branded giveaway items. Travelers Marketing will manage the sponsorship, handle billing, coordinate press releases, and provide regular reporting, leveraging their extensive experience in transportation sponsorship programs that have previously generated $9.49 million in revenue for ODOT's FSP program.