Exhibit E.PDF

Exhibit E – Narrative Response – RFP V18-014-O

UWM Event Management System:

In narrative form, please describe how your proposed solution meets or exceeds the needs and functions described in Exhibit C. Indicate the specific make and model(s) for the solution being proposed, including attaching full descriptive literature. The box below is fillable:

Exhibit E - Narrative Response

Branded Registration Portal UniversityTickets is an entirely custom-branded ticketing platform, blending your colors, logos, look and feel into a secure e-commerce application powering registrations, ticket sales, packages, fundraising and donor management, reporting, payment processing and more. A web-based solution, your platform site is accessible anytime via a vanity URL (WUMTickets.com or UWM.edu/tickets, etc.) All support and maintenance of the application and database servers is the responsibility of UniversityTickets.

Sales Functionality Assigned Seating and General Admission Capable UniversityTickets Dedicated Ticketing System allows the sale of both general admission and assigned seating registration events through walk-up, internet, telephone, and outlet channels. For assigned seating events, the system can be configured so that users may pick the specific seats they want from a venue map or have the best available seats assigned to them. The inventory is shared and real-time between online users and box office staff, making double-selling seats impossible.

Flexible, Tiered Pricing Functionality Administrators have full control over the pricing and availability for each event. An event can be configured with pre-sales for students only, discounts for staff/faculty, or reduced prices for specific seats, along with timed price changes for early bird or day-of price adjustment.

Customizable Payment Processing UniversityTickets will allow for cash, check, and credit card processing, as well as custom integrated features like campus payment cards, campus charge or accounts receivable. You may also include off-line processing for gift certificates and/or departmental transfers or any other revenue source you deem necessary.

Venues and Seating Template Unlimited Venues and Configurations UniversityTickets will create 3D representations for all of UWM's assigned seating venues. Once a venue is available in the system, the client will have complete control over pricing and availability of seats on an event by event basis. UniversityTickets supports unlimited number of venues.

UniversityTickets also offers assigned seat template creation. These templates store both pricing and availability information, and may be applied instantly to any event to reconfigure pricing at anytime. At any point, system administrators may view and manage assigned seating configurations including hold statuses, sales, and blocked seats.

Point of Sale and Walk-Up Sales Tools Fast and Functional The UniversityTickets Dedicated Ticketing System supports individual registrations. ticket sales, season and series tickets (along with renewals and upgrades), group sales, discounts and promotions, complimentary/ zero value tickets, and specialty holds, all through an easy-to-use web interface available to your staff and customers anytime, anywhere, from any computer. Our ‘quick-sale' functionality enables rapid consecutive transactions with minimal data entry, and the system supports anonymous sales where a customer need not be specified.

Real Time Refunds and Exchanges UWM may conduct real-time customer searches on customer name (or partial name), phone number, email address, last four digits of credit card number, or unique order record locator, and instantly reprint, refund or exchange tickets.

Entirely Web Based Accessible from any Computer UniversityTickets is a cloud-based ticketing platform with administrative control, event management and reporting functionality available from any computer - Mac or PC - having an internet connection and web browser.

Administrative users will authenticate and be granted access to a special ‘Admin Menu' where point of sale transactions may be processed, events managed, tickets reprinted, returned or exchanged, and reports executed all without being tethered to a campus server or specific workstation.

Further, because UniversityTickets is web-based, additional sales locations may be established to accommodate unique events or extraordinary volume with just computers and internet access. There's no special wiring, no server hardware and nothing else to plan for.

Unlimited User Accounts and Administrative Access No Per-Seat or Per-User Licenses Here The UniversityTickets system supports an unlimited number of secure, unique user accounts. Logins may be added or removed by the customer directly or by UWM ticketing administrators. Access and transaction logs are retained even if user privileges are terminated.

Further, the UniversityTickets Dedicated Ticketing System offers five levels of administrative access enabling

UWM to control safe access to event management, refund/exchange, and reporting functionality.

Packages and Memberships UniversityTickets offers the ability to integrate an unlimited number of events into uniquely branded packages with a variety of pricing mechanisms (including flex pass, percentage discounts, flat package pricing, or dollar-value discounts). Customers may print customized e-Tickets from the website for each event included in the package, at any time during the season. Further, UniversityTickets assists with season ticket credentials and passes, granting access control to multiple events without any paper tickets.

Instant Online and Point Of Sale Renewals In addition, the UniversityTickets Dedicated Ticketing System supports online season and series renewals, including automatic seat reservations from season to season. Renewals may be configured for availability before new season or individual tickets go on-sale. UWM may elect to offer up-sells or add-ons like parking passes and merchandise to maximize revenue.

Order Fees Fees Charged and Order Policies UniversityTickets does not assess fees on the customer directly as part of this contract. Though the software allows UWM to levy convenience fees on customers at the order and ticket level, such revenue is 100% owned by the client. Our relationship is with you, not your customers.

Profile Management Browse Without Registration Customers buying via the self-service environment may freely browse ticket and seat availability without having to register for a user profile. This, combined with the client's ability to customize user profile data collection to include minimal required fields, allows for a less intimidating checkout experience while maximizing fan engagement and marketing opportunities.

Easy Profile Creation The UniversityTickets platform allows patrons or administrators to create user accounts that include billing and shipping addresses, email address, telephone number, user profile notes (administrators only) and other data points deemed necessary by UWM administrators. Many clients opt to customize their patron profile to collect workplace details, birthday, family member names or other details to later use in marketing efforts.

Category level permissions further enhance the security options available, allowing administrators to restrict a user's access to the system to selected categories of events. Third party rental users, for example, may be limited to managing, selling and reporting on sales of their events while Athletic administrators are similarly limited to their events. This allows use of a campuswide ticketing application while maintaining privacy and control over individual department and organizational data.

Self-Service Order Creation Profile Based Login and Checkout Patrons purchasing tickets online will be prompted to create an account or login immediately prior to checkout. Their profile includes billing and shipping addresses, email address, telephone number and other profile fields deemed required by UWM. Profile creation fosters later marketing to these patrons, and allows faster checkout in subsequent transactions. Custom questions may be asked of patrons during the checkout process for marketing or data collection.

Member Recognition and Automated Discounting With UniversityTickets' user type functionality, UWM administrators have the option to configure patron profiles within the portal to allow for recognition of special status upon login, and subsequent automatic discounting of tickets if so desired. This can be used to identify patrons as donors, season ticket holders or other special guests.

Secure E-Ticket Technology and Ticket Fulfillment The system will allow for print-at-home E-Tickets as well as ticketing with thermal ticket printers (using custom or generic ticket stock). Administrators control which fulfillment options are available to customers on each event and may customize tickets to include advertisements or other information. Print-at-home tickets may be printed on any laser or inkjet printer.

However, many box operations find that thermal ticket printers are the best solution for high volume will-call and walk-up sales. In addition, UWM may offer customers any custom delivery options unique to your operations.

UniversityTickets' tickets are uniquely serial numbered and barcoded with a value made up of a randomly generated order identifier (called the record locator), a ticket number, event ID and ticket option ID. The length and format of these barcodes allows them to be utilized only once. Even if a ticket is voided, refunded or exchanged - the original ticket serial number will never be used again.

Thermal Ticket Printing Compatible with Most Thermal Ticket Printers UniversityTickets provides software compatibility for most major brands of thermal ticket printers including

Boca Systems, Datamax, Practical Automation, Ithaca and others. For maximum flexibility, the

UniversityTickets platform supports the use of portable thermal receipt printers. These use inexpensive thermal paper and are often much smaller than their ticket-printing counterparts.

Batch Printing Functionality Batch printing tools allow Administrators to print all unprinted orders, all will-call orders, print a specific order, or reprint orders on demand.

Registration Setup and Management Just Minutes from a New Event Setup of a new event in UniversityTickets takes just minutes. An easy to use form guides users through the process, from setting dates, prices and availability, to event on-sale dates and marketing content. Through the process, UniversityTickets support is just a phone call or email away.

Each event can be individually customized with information, pictures, sponsorships and videos.

Administrators can "copy" events allowing efficient and easy season creation.

After an event, administrators may archive data keeping the interface clean and organized.

Social Media Interactivity Let Your Patrons Help Promote Your Events The UniversityTickets platform interfaces directly with Facebook, Twitter and other popular social media tools allowing guests and customers to post upcoming events and purchase histories to their individual newsfeeds instantly and securely, with one click.

Access Control Optional access control solutions rely on barcode scanning for ticket validation and recording attendance data. UniversityTickets access control software was developed for the Apple iPod touch with barcode scanning hardware from Infinite Peripherals or Honeywell.

There is no server hardware to be installed on campus for this or any other component of the UniversityTickets application. Access control scanning requires only traditional wireless internet. As such, UniversityTickets recommends a wireless SSID be established with access limited only to scanning hardware to ensure the bandwidth is available for high volume scanning. Proper and stable internet connectivity is the responsibility of the client.

Customer Relationship Management UniversityTickets allows UWM to craft a user database with data points unique to your marketing efforts and curiosity, allowing for powerful marketing messages tailored to your customers and their interests, attributes or background.

You can also leverage a customer's purchase history to drive additional registration purchases or donation upgrades - finding customers having purchased 3, 4, 5 or more individual events and encouraging them to consider a registration package.

Third Party Integrations UniversityTickets allows the import of data from a variety of systems including campus payment applications, campus information systems (like Banner, Blackboard, Jenzabar, Peoplesoft), fundraising platforms, and other user or contact management systems that output data in CSV or similar Excel-friendly formats. UniversityTickets exports data into CSV and Adobe PDF formats for use in third party applications accepting data in such formats, and can automate report generations via secure FTP in many cases.

Single Sign On Integration - Designed with Colleges in Mind Securely Identify Your Campus Community You may allow students and/or staff to use their campus network ID to access the site and pass attributes to UniversityTickets to identify their role on campus and securely offer those users discounted tickets or access to special events. This keeps your student data secure, while offering unmatched convenience, speed, and functionality to members of your campus community. This integration may utilize LDAP, CAS, Shibboleth with the InCommon Federation, or a proprietary, simple API for campuses without a more standardized authentication system.

Student user data, paired with our wireless access control devices, may be used to validate campus IDs at events ensuring validity, enrollment status and student eligibility. Once validated, a student is immediately granted complimentary admission. This student entry data is logged for reporting purposes along with all other ticket sales and venue admission data.

UniversityTickets integrates with MailChimp, a provider of comprehensive email marketing technology for automated emailing of reminders, upcoming event announcements and other marketing content based on a customer's opt-in status. Our integration allows synchronization of customer email addresses, tracking of campaigns, automatic opt-in and opt-out updates and more. Patrons may be targeted by purchase history, user-type, activity history, subscription and membership status and other data points.

You can monitor sales trends over time to see if a given customer's spend is increasing or decreasing to further tailor outreach to their buying patterns.

UniversityTickets integrates seamlessly with Google Analytics - the most powerful digital analytics solution available. Google Analytics allows the tracking of marketing effectiveness, website traffic patterns and trends, where customers come from and how they navigate the site, which keywords are attracting the most visits and where people leave the checkout process.

Campus Card Integration UniversityTickets integrates with many campus payment applications, including CBord, for use in student online ticket transactions. This integration requires the involvement of your campus IT and/or campus card personnel for development and testing.

UniversityTickets flexible payments interface allows for easy integration into a variety of other payment applications to which we have not already integrated as well, so long as the payment system allows third-party connections with a gateway API.

Finally, some clients have elected to integrate their campus payment solution through a flat-file data exchange, wherein the University transmits to UniversityTickets on a routine basis a listing of valid student accounts and the amount - or balance - available for payments. In this case, UniversityTickets returns a similarly formatted file with daily payment data.

Custom Fundraising Solutions Ticket revenue only goes so far An effective and customized fundraising program is critical to your success and longevity. With

UniversityTickets, fundraising efforts are automated and managed alongside ticketing, with a donor management platform that's fully integrated.

Collect, track and reward donations online with complete giving history reported with related ticket transactions. Gifts may be required at the time of ticket purchase based on seat location, package type or priority point standing.

Incentivize giving and purchases with loyalty points, upgrade offers and special availability by donor level, while managing membership and subscription status with tools that include online renewals, invoicing, and member-only events, packages and add-ons. All donor data is available for reporting in real-time with web-based donor analysis, reporting and receipt generation.

Loyalty Points and Rewards Programs UniversityTickets offers a robust priority point management tool allowing UWM to grant points based on patron purchase and subsequent attendance, and even to deduct points for failure to attend.

Priority points may be granted and customized on an event-by-event basis, and may be managed down to the user profile level to make special allocations or adjustments to individuals.

Subsequent redemption of priority or loyalty points may also be tracked at the user profile level from both the customer and administrative perspective allowing for exchange of points for merchandise or special event access.

Data Owned by Client The UniversityTickets contract describes the protections offered on client data including, but not limited to, termination-related data destruction, usage of client information limitations imposed on UniversityTickets and other terms. UniversityTickets is not a consumer brand and does not market to, claim ownership of, or otherwise utilize client data except for the performance of our obligations to the client. All data remains property of the client and is available for export at any time via the web-based reporting tools.

Every UniversityTickets client operates from a distinct and separate database available only to them.

Reporting Suite Dozens of Reports, All Real Time UniversityTickets includes a complete set of finance, event, and marketing reports, all available in real time.

In other words, as soon as reservations are made the data is available for review. Reports are web-based and accessible from any computer with internet access and the appropriate administrative access.

Each report has the ability to restrict output to a specific timeframe, a specific category of events, a specific event, or multiple events or categories. Additionally, some reports may have additional filters such as

"Payment Type" or "User."

Online Donations and History Tracking UniversityTickets allows clients to collect donations as part of the checkout process. All donation revenue is identified separately for reporting purposes and on customer receipts and email confirmations.

Donations may be tracked or logged by fund donated to with each having their own unique fund name and

ID number for record keeping. Donations are tracked in a time-stamped register for each user, with aggregate values being displayed annually and over lifetime.

Donations made as part of a membership may be subsequently renewed by patrons online at the time of expiry. Such membership may be configured to grant special access to events or tickets, specialty seating areas, member only events and more.

Reports can be viewed online or exported to Excel or PDF format for sharing and further analysis.

UniversityTickets creates custom reports, for a client should information be requested that currently is unavailable within existing reports.

A Sample Of Available Reports:

Net Sales: Financial reports with detail on each event, ticket type, payment type, and subtotals for each breakout.

Daily Sales: Aggregate of sales on daily basis with breakout by payment type.

Sales by Employee: Often used to "zero out" a cash drawer at the end of shift. Allows administrators to see the total amount of sales by payment type for a specific user.

Payment Detail: Report of all financial transactions in the system. Normally used to reconcile with Payment

Gateway reports.

Customer Marketing Report: Names, Addresses, and e-mail of customers that have purchased tickets. May be filtered based on purchase history, subscriber status or other activity factors. This report may be tailored to your specific direct marketing programs and could be used for mail label generation, bulk emailing, or other marketing purposes.

Our Merchant Account or Yours - It's Your Choice.

UniversityTickets will allow for cash, check, and credit card processing, as well as custom integrated features like campus payment cards or accounts. You may also include offline processing for gift certificates and/or departmental transfers or any other revenue you deem necessary.

UniversityTickets provides PCI compliant means for processing credit cards. UWM will have the option of processing credit cards through UniversityTickets' merchant account or through a payment gateway established by the university. We offer interfaces to most major payment gateways including:

Authorize.net

Touchnet

Paypal/Verisign

Moneris

VirtualMerchant

Skipjack

CashNET

Official Payments

FreedomPay

Using Our Account: If UniversityTickets' merchant services are used, UniversityTickets will collect all credit card payments for the University and issue a settlement check monthly for the amount of credit card sales minus fees. ACH transfers are also available.

Using Your Own Account: Should the client use their own payment gateway, UniversityTickets will provide a seamless customer interface and payments will be directly deposited in UWM's merchant account. Credit card processing fees will be assessed by your bank rather than by UniversityTickets.

Reservation List: Provides a complete list of all reservations for a specific event.

Seat Assignments: For assigned seating venues, allows administrators to see venue usage and current seating assignments

Custom Fields: This report includes any custom data that is collected from customers at checkout. For example, meal choice, shirt size, or "how did you hear about this event"

Security Policies UniversityTickets stores customer information such as name, address, and e-mail accounts, along with customer purchase history. Access to this information is restricted to designated client staff and authorized

UniversityTickets personnel.

Sensitive data, such as passwords are encrypted using a one-way MD5 hash system. No user of the system has the ability to view password information in unencrypted form.

All sensitive financial data [e.g. credit card information] is handled on secure pages encrypted using 2048 bit secure socket layer (SSL) encryption. Credit card information is never stored on UniversityTickets' servers.

Credit card information is encrypted at time of entry and securely transmitted to the payment gateway for processing. UniversityTickets stores only the last four digits of the credit card number used in a transaction to assist with customer service inquiries.

Electronic access to UniversityTickets database system is restricted to authorized personnel at

UniversityTickets and our clients. Each client has access to only their own data. UniversityTickets may only use access to the data for customer service and/or troubleshooting needs. UniversityTickets never shares customer information with third parties and will never communicate directly to customers unless done so at the request of the client.

Our servers are protected by a firewall system that is designed to protect against unauthorized network intrusions. UniversityTickets also monitors network and server access logs as well as suspicious network traffic to detect any breach of network security. There has never been a breach of data stored by

UniversityTickets.

Payment Card Industry (PCI) Compliance UniversityTickets is compliant with PCI 3.0 Standards as a Level 2 Service Provider. Quarterly testing is provided by Trustwave, a leading provider of e-commerce security and PCI compliance solutions with our most recent certificate available upon request.

Using Our Account: If UniversityTickets' merchant services are used, UniversityTickets will collect all credit card payments for the University and issue a settlement check monthly for the amount of credit card sales minus fees. ACH transfers are also available.

Using Your Own Account: Should the client use their own payment gateway, UniversityTickets will provide a seamless customer interface and payments will be directly deposited in UWM's merchant account. Credit card processing fees will be assessed by your bank rather than by UniversityTickets.

Fraudulent and Excessive Purchases UniversityTickets is able to log, report and/or prevent (at client's discretion) repeated transactions processed from the same IP address or workstation within a predetermined period of time. Further, UniversityTickets can monitor for and/or prevent such repetitive transactions using the same credit card number - or the same user account - within a similar period.

In addition, ticket purchase limits applied at the event level are enforced for all users. Should UWM wish to limit patrons to a given number of tickets to a particular event, such a limit is easily set from the web-based control panel and will be enforced on respective user accounts regardless of workstation, login, or other attempted workaround on the part of the customer.

Finally, credit card address validation service (AVS) functionality is utilized if provided by your payment gateway to ensure that the card number, holder and billing address accurately matches that on record with the issuing bank.

Uptime Performance As a solution hosted via Amazon Web Services, UniversityTickets takes advantage of their robust monitoring solution, CloudWatch, to monitor server response times, resource utilization and load-balancing status. This service offers real-time performance logging, outage or subpar response time alerts and similar notifications for prompt diagnosis by UniversityTickets personnel.

UniversityTickets has maintained a 99.9% uptime guarantee for the previous seven years, and commits to maintaining this uptime availability as measured on a calendar year basis.

Technical Support Resources Business Support Standard business support is available 7a-8p ET during business days. Accommodations can be made for extended support in situations where it is needed at no cost (first night of sales, major events, etc.) Business support covers "how do I" questions, system configuration, and other customer support issues relating to use of the system. Business support questions should be routed through your dedicated Client Account

Manager via e-mail or phone.

Technical and Emergency Support Technical support is available 24 hours a day, 7 days a week. Technical support covers system outages, error messages, or other situations that result in a "system down" issue. Technical support can be reached via toll-free phone or e-mail. All support is handled from our New York headquarters, with regional offices throughout the United States.

Hardware Support Technical support for hardware issues is on call 24 hours a day, 7 days a week. Technical support can be reached via phone or e-mail. If hardware is deemed faulty or must be replaced or repaired, UniversityTickets owned hardware will be supported and handled through UniversityTickets. Hardware owned or purchased by the client will be covered by manufacturer warrantees.

Back Up Policy Our backup policy is to keep two types of backups: Local and Remote. Local backups are kept for the fastest possible restoration. Remote (off-site) backups are taken in the event that a catastrophic event renders our primary location unusable [e.g. fire, explosion, etc.] All web server/application files are backed up to a backup server daily. In addition, copies of these backup files are transferred off-site nightly.

Database snapshots are taken every 4 hours. A daily copy of the backup is transferred to another local server for redundancy. In addition, the latest copy of each client database is transferred off-site nightly.

Hardware Requirements UniversityTickets is a hosted application. To use UniversityTickets, a client requires only a computer with internet connections and web browser.

Thermal Ticket Printers Our software is compatible with printers from both Boca

Systems and Practical Automation, along with Datamax, Ithaca and others. If purchasing new printers, we recommend the

Lemur models from Boca Systems. Printers should be ordered with USB interface at 300 DPI for best printing results, and PCL language firmware.

Credit Card Readers If you plan on selling tickets in person, a USB Magstripe reader will allow you to swipe credit cards rather than typing in card numbers and expiration numbers manually. UniversityTickets recommends USB readers from MagTek.

Access Control / E-Ticket Scanners Optional access control solutions such as print at home E-

Ticketing rely on barcode scanning for ticket validation [e.g.

Fraud Prevention] as well as recording attendance data. Our access control software was developed for the Apple iPod touch with custom barcode scanning hardware.

Online Support and Documentation A complete web-based tutorial package is available for UWM personnel to review at any time, documenting system functionality from basic event management to the setup of complex season tickets or membership programs.

During each academic semester, UniversityTickets offers a variety of e-learning webinars to review and refresh clients on existing functionality and introduce users to new tools and enhancements added to the platform. These webinars are open to all clients at no cost for the life of our relationship.