Amendment+3+-+KAT+Marketing+-+signed.pdf

PDF 304 KB Posted

Attached to
Marketing Communications Services Pool
Contract number
268-KAT
Issued by
North Dakota

About this file

This document is a Contract Amendment (Amendment Number 3) for the Marketing Communications Services Pool, State Contract #268, between the State of North Dakota's Office of Management & Budget (STATE) and Kat Video Productions Inc. (doing business as Kat Communications) as the CONTRACTOR.

The amendment details two primary service packages: Airtime Packages and an E-Learning/Training Package. The Airtime Packages offer three tiered options with varying frequencies of :30 creative advertisements on the Living Local Network and North Dakota GoodHealthTV, with push notifications to North Dakota communities. Package pricing ranges from $60,000 to $240,000 for 1-quarter and 6-month flights, with frequency options of 24, 40, or 56 daily ad plays. The E-Learning/Training Package provides custom 60-90 minute online course development, with options for course-only ($12,000) or course with up to 15 minutes of custom video production ($42,000). The services include comprehensive development such as copywriting, graphic design, course creation, and video production management, with deliverables compatible with learning management systems.

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CONTRACT AMENDMENT

CONTRACT NAME AND NUMBER: Marketing Communications Services Pool –

State Contract #268

AMENDMENT NUMBER: 3

This amendment is made to Marketing Communications Services Pool, State Contract #268 (Contract) between the State of North Dakota, acting through its Office of Management & Budget (STATE), and Kat Video Productions Inc. (dba Kat Communications) (CONTRACTOR).

The parties agree to the following terms and conditions and expressly agree that if any of the following terms and conditions conflict with any of the terms and conditions of the Contract, then, notwithstanding any term in the Contract, the following terms and conditions govern and control the rights and obligations of the parties.

The parties agree to amend the Contract as follows:

Added Value Contract Section 2b – Added Value Guarantee. The Added Value Guarantee is hereby amended to add the following item to the section:

G. Packages

1. Airtime Packages - The following pre-built airtime packages provide strong exposure for messaging with the combination of high frequency play on the Living Local Network and North Dakota GoodHealthTV® plus push notifications to all North Dakota communities with the Living Local or Native Reach App (93 as of December 2024).

When airtime is purchased directly from KAT there is no agency commission, so every dollar goes directly to the airtime schedule. Pre-built airtime packages are offered at the following rates:

AIRTIME PACKAGE ONE -

Airtime for :30 creative 1 Quarter Flight 6-Mo Flight Frequency: 24 per day (every 22 min.)

$46,800 $93,600

LLN & ND GHTV

Push Notifications

6 Push notifications on ND LL $13,200* $26,400

Two per month 6 pushes 12 pushes

*$1,800 discount $60,000 $120,000

AIRTIME PACKAGE TWO-

Airtime for :30 creative 1 Quarter Flight 6-Mo Flight Frequency: 40 per day (every 13 min.)

$78,000 $156,000

LLN & ND GHTV

Push Notifications

6 Push notifications on ND LL $12,000* $24,000

Two per month 6 pushes 12 pushes

*$3,000 discount $90,000 $180,000

AIRTIME PACKAGE THREE-

Airtime for :30 creative 1 Quarter Flight 6-Mo Flight Frequency: 56 per day (every

9.5 min.)

$109,200

$218,400

LLN & ND GHTV

Push Notifications

6 Push notifications on ND LL $10,800* $21,600

Two per month 6 pushes 12 pushes

*$4,200 discount $120,000 $240,000

*Subject to available inventory

2. E-Learning/Training Package - The e-learning package includes the development of a custom 60-90 minute online course. The course content will be developed in collaboration with subject matter experts and based on resources provided by the State.

KAT will deliver comprehensive services, including copywriting, graphic design, and course development. Final deliverables will include an LMS-ready file or an iFrame embed file, as well as working files for Articulate 360 (Rise or Storyline).

Additionally, the e-learning package offers the option to include video production as part of the course. With this enhancement, up to 15 minutes of custom video content will be produced. KAT will manage all aspects of video development, including planning, creative development, and scriptwriting.

One Course:

60 - 90 minute course w/o video: $12,000 60 - 90 minute course with up to 15 minutes of video $42,000

All other terms of the Contract remain in effect. This Contract Amendment is not effective until fully executed by all parties.

EXECUTION

CONTRACTOR STATE OF NORTH DAKOTA

Kat Video Productions Inc. (dba Kat Communications)

Acting through its Office of Management & Budget

BY: BY:

Printed Name: Printed Name: Abigail Dschaak

Title: Title: State Procurement Officer

Date: Date:

1-14-2025 aatkinson Typewritten text Candace Muggerud aatkinson Typewritten text

CEO

aatkinson Typewritten text 1/14/2025

EXECUTION

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