Marketing Communications Services Pool
Ended Contract vehicle North Dakota Awarded
- Contract number
- 268-KAT
Vehicle facts
- End date
- Point of contact
-
- Abby Dschaak aadschaak@nd.gov (701) 328-4912
Updated .
About this vehicle
The North Dakota Marketing Communications Services Pool (State Contract #268) is a comprehensive vendor pool designed to provide state agencies, local governments, educational institutions, and tribal entities with a wide range of marketing and communication services. The contract covers extensive professional services including media planning, advertising, creative design production, public relations, website development, social media management, campaign materials development, and multimedia content creation. Vendors can support activities such as developing media strategies, implementing paid and earned media campaigns, creating promotional materials, managing social media accounts, producing videos, designing graphics, and developing campaign websites that comply with state technology standards.
The contract was initially awarded on January 12, 2021, with a performance period through September 30, 2026, and covers the entire State of North Dakota. While multiple vendors are part of the pool, Kat Video Productions Inc. (doing business as Kat Communications) is a confirmed prime contractor. The vehicle allows participating agencies to issue task orders to pool vendors without mandatory competitive thresholds, with hourly rates ranging from $55 for administrative support to $140 for specialized roles like videographers and web developers. The contract includes a 15% commission for media buys and a 10% markup for direct costs, providing flexibility for agencies to procure marketing communication services efficiently through a pre-established, competitively solicited contract.
Description
This contract is for marketing communications services vendor pool. Services include advertising, media buying, design work, websites, public relations and more. The purpose of the vendor pool is to identify contractors interested in working with the State of North Dakota, establish services and capabilities, and meet state requirements while expediting the process for procuring marketing communications needs.
SAMPLE OF CONTRACT SERVICES Develop a media and marketing plan Implement the media plan and be responsive to changes in timing, budget, ad performance, and agency needs Comply with HIPPA Purchase paid media consistent with the media plan and to potentially include television, radio, out-of-home, print, email, direct mail, social and digital media, etc. Develop and implement earned media and public relations plans and materials consistent with the media plan.
Creative design production, potentially including advertising campaigns, promotional materials, long- and short-form video and multimedia. Develop or maintain existing campaign websites per North Dakota Information Technology Website Standards. Manage social media accounts as requested - this could include Facebook, Instagram, Snapchat, Twitter, YouTube, etc. Develop and maintain partnerships with businesses and other entities for potential sponsorship opportunities; widespread distribution of campaign materials and activities to achieve message saturation; and other activities.
The development of toolkits, or supplemental campaign materials, as well as technical assistance for the STATE'S partner entities, reinforcing appropriate use of the campaign materials. Tracking of contact/distribution lists for partner agencies. Complete other media-related activities as requested, for example: Edits, dubbing, sizing, etc. of existing media materials. Develop and print banners, pamphlets, posters, etc. Work with partners to create educational materials (i.e., radio/video scripts, banners, etc.) for various sponsorships and events.
Files
| File | Type | Posted |
|---|---|---|
| Notice of Task Order Award - Template.docx | DOCX document | |
| Task Order Request.docx | DOCX document | |
| 268_State Contract Summary.docx | DOCX document | |
| KAT Marketing Signed 01-12-2021.pdf | ||
| Pricing - Eff 10-1-24 updated.xlsx | XLSX spreadsheet | |
| Amendment 1 Signed 9-20-22.pdf | ||
| Amendment 3 - KAT Marketing - signed.pdf | ||
| Change Order Form.docx | DOCX document | |
| Amendment 2 - KAT Marketing-Signed.pdf |
On GovTribe
See this vehicle's full record
- Every contract and award under it, and every file
- Track it in your pipeline
- Similar state and local vehicles and opportunities
- Ask GovTribe AI about this vehicle