CN-550000-BEC73-00050000.pdf

TASK WORK ORDER

FDOT Contract Number: BEC73

Vendor ID Number: F834662657001

Task Work Order Number: FY24-02

Subgrant Project Number: FHPE-2024-00331

Subgrant Project Name: Statewide Pedestrian and Bicycle Safety Media Campaign

Financial Project Number: 44061928201

Effective Date:

End Date: 09/30/24

Budget: $400,000

Estimated Campaign Dates:

07/01/24 to 08/31/24

Campaign dates are estimated and will be adjusted as needed according to media buyer recommendations.

Notice to Proceed:

This Work Order, signed by the parties, authorizes the Vendor to perform the work described below.

Description of Required Work:

The vendor will develop a paid media plan, purchase advertising with various media outlets and all services associated with the delivery of the paid media plan, including but not limited to: market research and analysis; market prioritization; media plan development; negotiation and buying for media mediums; media ratings data; spot distribution to all media outlets; and media campaign reports.

The media plan and purchase for advertising will focus on the following:

Media Purchasing Demographic: Primary: Adults 30 – 64 years old

Geography: The Statewide Pedestrian and Bicycle Safety Media Campaign will cover the following counties: Miami-Dade, Broward, Orange, Hillsborough, Pinellas, Palm Beach, Duval, Pasco, Volusia, Lee, and Manatee.

DocuSign Envelope ID: 0C41ED06-1E0A-48CD-B7E3-AC83516B5BAD

07/01/24

FDOT will provide all of the creative materials for the campaign (Television ads, radio ads, billboards, etc.)

Added Value: Any added value for dollars spent on spot-for-spot matching and customized station promotion running during the course of the campaign. At a minimum, each media outlet should endeavor to provide 1:1 bonus media weight (non-paid Public Service Announcements) as part of the criteria for the media partners who are included in the media buy for the campaign. Any exceptions should be pre-approved by the Florida Department of Transportation.

Overall Media Strategy: The Statewide Pedestrian and Bicycle Safety Media Campaign executed for the state of Florida will run in 11 of the top 25 priority counties which represent 75.5% of all serious injuries and fatalities related to pedestrians and bicyclists and will continue to generate frequency in order to affect behavioral change.

Deliverable Reporting and Performance Measures:

At the end of the media campaign wave, the vendor will provide FDOT with a report as proof of performance including but not limited to:

Invoice from vendor to FDOT

Copies of invoices from media outlets to vendor

Proof of media delivery (run reports etc.)

Media buy plan

Report showing how many of each media medium was purchased (TV, Spanish TV, Radio, Spanish Radio, Social Media, Digital Audio, Billboards, etc.)

Report showing how many of each media medium was provided as a match (non-paid PSAs)

Total price spent on each media medium

Total estimated impressions for each media medium

Compensation:

For the satisfactory performance of services detailed above, the Vendor shall be paid up to a Maximum

Amount of $400,000, payable upon receipt of deliverable reporting, performance measures, and invoice(s).

The Maximum Amount consists of the following Limiting Amounts:

DESCRIPTION

PLANNED MEDIA

PURCHASE

(Limiting Amount)

AGENCY FEES

(Limiting Amount)

TOTAL AMOUNT

(Limiting Amount)

Statewide Campaign $380,953 $19,047 $400,000

The Agency Fees Amount for the campaign includes all related costs including agency fees, trafficking, commissions, etc. If the actual media purchase amount does not equal the planned media purchase amount, the agency fees will be calculated at 5.0%.

Progress Payments:

The Vendor shall submit an invoice upon completion of the paid media campaign in a format acceptable to the Department. Payment shall be made to the Vendor for the satisfactory completion of each campaign as approved by the Department.

Invoice(s) shall be submitted to:

Florida Department of Transportation

State Safety Office

Attn: Traffic Safety Administrator

605 Suwannee St., MS-53

Tallahassee, FL. 32399

Invoice Timeline:

All invoices for this task work order must be received by 10/01/24.

Financial Consequences:

Payment shall be made only after receipt and approval of deliverables and costs incurred. If the

Department determines that the performance of the vendor is unsatisfactory, the Department shall notify the vendor of the deficiency to be corrected, which correction shall be made within a timeframe to be specified by the Department. The vendor shall, within five days after notice from the Department, provide the Department with a corrective action plan describing how the vendor will address all issues of non-performance, unacceptable performance, failure to meet the minimum performance levels, deliverable deficiencies, or agreement noncompliance. If the corrective action plan is unacceptable to the

Department, the vendor will not be reimbursed to the extent of the non-performance. The vendor will not be reimbursed until the vendor resolves the deficiency. If the deficiency is subsequently resolved, the vendor may bill the Department for the unpaid reimbursement request(s) dur ing the next billing period. If the vendor is unable to resolve the deficiency, the funds shall be forfeited at the end of this agreement term.

Federal Requirements:

The parties to this subcontract shall be bound by the additional provisions in the attac hed FY2024 –

Subcontract Agreement Required Federal Clauses, Per Part V.

Tangible Personal Property:

This contract does not involve the purchase of Tangible Personal Property, as defined in Chapter 273, F.S.

The Department and the Vendor agree that the total cost shown above as “Compensation” constitutes full and complete settlement of the costs incident to performing the work described above in accordance with the terms and conditions of the above-referenced agreement.

CREATIVE FUEL ADVERTISING, LLC

Authorized Signature

Curtis Bryant

Name

Managing Partner

Title

Date

FLORIDA DEPARTENT OF TRANSPORTATION

STATE SAFETY OFFICE

Chris Craig

Name

Traffic Safety Administrator

FLORIDA DEPARTENT OF TRANSPORTATION

LEGAL OFFICE

Name

06/19/2024 | 5:05 PM EDT

Jada Roulhac

Assistant General Counsel

06/20/2024 | 12:27 PM EDT

06/20/2024 | 12:44 PM EDT

FLORIDA DEPARTMENT OF TRANSPORTATION

FUNDS APPROVAL

BEC73

6/14/2024

CONTRACT INFORMATION

FUNDS APPROVAL INFORMATION

FUNDS APPROVED/REVIEWED FOR JASON ADANK, CPA, COMPTROLLER ON 6/14/2024

Action: Task Work Order

Reviewed or Approved: APPROVED

Organization Code: 55671000961

Expansion Option: A5

Object Code: 133500

Amount: $400,000.00

Financial Project: 44061928201

Work Activity (FCT): 683

CFDA:

Fiscal Year: 2024

Budget Entity: 55150200

Category/Category Year: 088796/24

Amendment ID: W005

Sequence: 00

User Assigned ID: 24-02

Enc Line (6s)/Status: 0006/04

Total Amount: $400,000.00

Contract: BEC73

Contract Type: B1 - OTHER CONTRACTUAL SERVICE (OTHER CS)

Vendor Name: CREATIVE FUEL, LLC

Vendor ID: F834662657001

Beginning Date of This Agreement: 11/29/2021

Ending Date of This Agreement: 06/30/2025

Contract Total/Budgetary Ceiling:

Method of Procurement: B - REQUEST FOR PROPOSAL (287.057,F.S.)

Description: Safety Few Vital Few Pedestrian and Bicycle Paid Media Campaign

Page1 of 1

To: Adriane.Liedy@dot.state.fl.us