Other contractual service

The Florida Department of Transportation (FDOT) Master Agreement BEC73 is an Indefinite Delivery Vehicle focused on the Statewide Pedestrian and Bicycle Safety Media Campaign. The IDV enables the procurement of comprehensive paid media services targeting pedestrian and bicycle safety across Florida's priority counties. Key services include developing strategic media plans, purchasing advertising across multiple channels such as television, radio, digital, social media, and outdoor platforms, and implementing data-driven campaigns designed to enhance traffic safety awareness, improve driver behavior, and reduce serious injuries and fatalities among pedestrians and bicyclists.

The master agreement is primarily awarded to Creative Fuel Advertising, LLC, with an initial contract period from November 29, 2021, to June 30, 2025. The contract has a total value of approximately $4,000,000 and covers 25 priority counties in Florida, with specific task work orders targeting 11 high-risk counties including Miami-Dade, Broward, Orange, and Hillsborough. The contract is structured as a term contract with an indefinite quantity of services, compensating the vendor with a 5% agency fee on media purchases. Each task work order has a specific budget, ranging from $400,000 to $1,280,000, and focuses on generating media frequency to affect behavioral change among adults aged 30-64.